Moengage connection
Overview overview
Use the Moengage destination to connect and map your Adobe data (user attributes, segments and events) to MoEngage in real-time. Customers can then act on this data, delivering personalized, targeted experiences.
With Adobe, the integration is very simple and intuitive. Simply take any Adobe user profile, and map it to a MoEngage user attribute.
https://help.moengage.com/hc/en-us
.Use cases use-cases
A marketer wants to target a user segment (built in Adobe Experience Platform) via Moengage campaigns. Also, they want to personalize campaign content based on attributes from Adobe Experience Platform profiles. With this integration, users and attributes are updated in MoEngage as soon as segments and profiles are updated in Adobe Experience Platform.
Prerequisites prerequisites
Before you can send your Adobe Experience Platform data to Moengage, note the following prerequisites:
- To use the MoEngage destination with Adobe Experience Platform, users must first have access to their Moengage Account. Visit the following page to sign up or login to your MoEngage account: https://app.moengage.com
Supported identities supported-identities
Moengage supports the activation of identities described in the table below.
Export type and frequency export-type-frequency
Refer to the table below for information about the destination export type and frequency.
Connect to the destination connect
To connect to this destination, follow the steps described in the destination configuration tutorial. In the configure destination workflow, fill in the fields listed in the two sections below.
Authenticate to destination authenticate
To authenticate to the destination, fill in the required fields and select Connect to destination.
Fill in destination details destination-details
To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.
- USERNAME: DATA APP ID of settings page of Moengage dashboard.
- PASSWORD: DATA APP KEY from settings page of Moengage dashboard.
- Name: A name by which you will recognize this destination in the future.
- Description: A description that will help you identify this destination in the future.
- Region: Your app data center.
Enable alerts enable-alerts
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Activate segments to this destination activate
See Activate audience data to streaming segment export destinations for instructions on activating audience segments to this destination.
Map attributes and identities map
To correctly send your audience data from Adobe Experience Platform to the Moengage destination, you need to go through the field mapping step.
Mapping consists of creating a link between your Experience Data Model (XDM) schema fields in your Platform account, and their corresponding equivalents from the target destination.
To correctly map your XDM fields to the Moengage destination fields, follow these steps:
In the Mapping step, select Checkbox.
In the Mapping step, select Add new mapping.
In the Source Field section, select the arrow button next to the empty field.
In the Select source field window, you can choose between two categories of XDM fields:
- Select attributes: use this option to map a specific field from your XDM schema to Moengage attribute.
Choose your source field, then select Select.
In the Target Field section, select the mapping icon to the right of the field.
In the Select target field window, you can choose between two categories of target fields:
- Select identity namespace: Use this option to map Platform identity namespaces to Moengage identity namespaces.
- Select custom attributes: Use this option to map XDM attributes to custom Moengage attributes that you defined in your Moengage account.
You can also use this option to rename existing XDM attributes into Moengage. For instance, mapping alastName
XDM attribute to a customLast_Name
attribute in Moengage, will create theLast_Name
attribute in Moengage, if it doesn’t already exist, and map thelastName
XDM attribute to it.
Choose your target field, then select Select.
You should now see your field mapping in the list.
To add more mappings, repeat the previous steps.
Exported data / Validate data export exported-data
To verify if data has been exported successfully to the Moengage destination, go to the user profile on your Moengage account. You will see a user attribute called AEP Segment.
Data usage and governance data-usage-governance
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.