Adform Website Tracking extension adform-extension

Overview overview

The Adform Website Tracking extension enables advertisers to implement Adform Tracking Points effortlessly across their sites.

Adform is an analytics extension in Adobe Experience Platform. For more information about the extension functionality, see the extension page on Adobe Exchange

This destination is a tag extension. For more information about how tags extensions work in Platform, see the tag extensions overview.

Prerequisites prerequisites

This extension is available in the Destinations catalog for all customers who have purchased Platform.

To use this extension, you need access to tags in Adobe Experience Platform. Tags are offered to Adobe Experience Cloud customers as an included, value-add feature. Contact your organization administrator to get access to tags and ask them to grant you the manage_properties permission so you can install extensions.

Install extension install-extension

To install the Adform extension:

In the Platform interface, go to Destinations > Catalog.

Select the extension from the catalog or use the search bar.

Click on the destination to highlight it, then select Configure in the right rail. If the Configure control is greyed out, you are missing the manage_properties permission. See Prerequisites.

Select the property in which you want to install the extension. You also have the option of creating a new property. A property is a collection of rules, data elements, configured extensions, environments, and libraries. Learn about properties in the tags documentation.

The workflow walks you through the steps to complete the installation.

For information about the extension configuration options and installation support, see the Adform page on Adobe Exchange.

You can also install the extension directly in the Data Collection UI. See the guide on adding a new extension for more information.

How to use the extension how-to-use

Once you have installed the extension, you can start setting up rules. In the Data Collection UI, you can set up rules for your installed extensions to send event data to the extension destination only in certain situations. For more information about setting up rules for your extensions, see the overview on rules in the tags documentation.

Configure, upgrade, and delete extension configure-upgrade-delete

You can configure, upgrade, and delete extensions in the Data Collection UI.

To upgrade your extension, see the guide on the extension upgrade process in the tags documentation.