Verizon Media/Yahoo DataX connection
Overview overview
DataX is an aggregate Verizon Media/Yahoo infrastructure that hosts various components that enable Verizon Media/Yahoo to exchange data with its external partners in a secure, automated and scalable manner.
Prerequisites prerequisites
MDM ID
This is a unique identifier in Yahoo DataX and it is a mandatory field for setting up data exports to this destination. If you don’t know this ID, contact your Yahoo DataX account manager.
Taxonomy metadata
The Taxonomy resource defines an extension over the Base DataX Metadata structure
{
>>(Base DataX Metadata)<<
"extensions": { "action":
{string}, "incrementalData":
{
"taxonomyId": {string}
},
"links": [{
"rel": "https://datax.yahooapis.com/rels/fullTaxonomy", "title": "Full
Taxonomy post processing",
"href": {string}
]
}
}
Read more about Taxonomy Metadata in the DataX developer documentation.
Rate limits and guardrails rate-limits-guardrails
DataX is rate-limited per the quota limits for taxonomy and audience posts outlined in the DataX documentation.
Supported identities supported-identities
Verizon Media supports the activation of identities described in the table below. Learn more about identities.
Export type and frequency export-type-frequency
Refer to the table below for information about the destination export type and frequency.
Use Cases use-cases
DataX APIs are available for advertisers that want to target a specific audience group keyed off email addresses in Verizon Media (VMG) can quickly create a new audience and push the desired audience group using VMG’s near-real-time API.
Connect to destination connect
To connect to this destination, follow the steps described in the destination configuration tutorial.
Connection parameters parameters
While setting up this destination, you must provide the following information:
- Name: A name by which you will recognize this destination in the future.
- Description: A description that will help you identify this destination in the future.
- MDM ID: This is a unique identifier in Yahoo DataX and it is a mandatory field for setting up data exports to this destination. If you don’t know this ID, contact your Yahoo DataX account manager. With MDM IDs, data can be restricted for use only with a certain set of exclusive users (such as first party data for advertisers).
Enable alerts enable-alerts
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Activate audiences to this destination activate
-
To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
-
To export identities, you need the View Identity Graph access control permission.
img-md w-100 modal-image
Read Activate profiles and audiences to a destination for instructions on activating audiences to destinations.
Data usage and governance data-usage-governance
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, see the Data Governance overview.
Additional resources additional-resources
For more information, read the Yahoo/Verizon Media documentation on DataX.