(Beta) Criteo connection
Overview overview
Criteo powers trusted and impactful advertising to bring richer experiences to every consumer across the open internet. With the world’s largest commerce data set and best-in-class AI, Criteo ensures each touchpoint across the shopping journey is personalized to reach customers with the right ad, at the right time.
Prerequisites prerequisites
- You need to have an administrator user account on Criteo Management Center.
- You’ll need your Criteo Advertiser ID (ask your Criteo contact if you don’t have this ID).
- You’ll need to provide GUM caller ID, in case you want to use GUM ID as identifier.
Limitations limitations
- Criteo only accepts SHA-256-hashed and plain-text emails (to be transformed into SHA-256 before sending). Please do not send any PII (Personal Identifiable Information, such as individuals’ names or phone numbers).
- Criteo needs at least one identifier to be provided by the client. It prioritizes GUM ID as identifier over hashed email as it contributes to better matching rate.
Supported identities supported-identities
Criteo supports the activation of identities described in the table below. Learn more about identities.
email_sha256gum_idgum_id, an additional parameter, the GUM Caller ID, must also be included. Please reach out to your Criteo account team for the appropriate GUM Caller ID or to get more information on this GUM ID sync, if needed.Export type and frequency export-type-frequency
Refer to the table below for information about the destination export type and frequency.
Use cases use-cases
To help you better understand how to use the Criteo destination, here are some goals that Adobe Experience Platform customers can achieve with Criteo:
Use case 1 : Get traffic
Showcase your business with relevant product offers and flexible creatives. With intelligent product recommendations, your ads will automatically feature the products most likely to trigger visits and engagement. Flexible targeting allows you to build audiences from Criteo’s commerce data set or from your own prospect lists and Adobe CDP segments.
Use case 2 : Increase website conversions
When visitors leave your website, remind them what they’re missing with retargeting ads that increase conversions by showing special deals and hyper-relevant offers, wherever they go next. Connect your Adobe CDP audience to re-engage existing customers or target consumers similar to your most loyal shoppers.
Connect to Criteo connect
To connect to this destination, follow the steps described in the destination configuration tutorial.
Authenticate to Criteo
Steps to connect are as follows:
-
Log in to Adobe Experience Platform and connect to the Criteo destination.
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You will be redirected to Criteo to authorize the connection. You may need to first log in with your Criteo credentials:
Connection parameters connection-parameters
After authenticating to the destination, please fill in the following connection parameters.
Enable alerts enable-alerts
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Activate audiences to this destination activate-segments
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To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
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To export identities, you need the View Identity Graph access control permission.
img-md w-100 modal-image 
Read Activate profiles and audiences to streaming audience export destinations for instructions on activating audiences to this destination.
Exported data exported-data
You can see the exported audiences in the Criteo management center.
The request body of adding a user profile received by the Criteo connection looks similar to this:
{
"data": {
"type": "ContactlistWithUserAttributesAmendment",
"attributes": {
"operation": "add",
"identifierType": "gum",
"gumCallerId": "123",
"identifiers": [
{
"identifier": "456",
"attributes": [
{ "key": "ctoid_GumCaller", "value": "123" },
{ "key": "ctoid_Gum", "value": "456" },
{
"key": "ctoid_HashedEmail",
"value": "98833030dc03751f2b2c1a0017078975fdae951aa6908668b3ec422040f2d4be"
}
]
}
]
}
}
}
The request body of removing user profile received by the Criteo connection looks similar to this:
{
"data": {
"type": "ContactlistWithUserAttributesAmendment",
"attributes": {
"operation": "remove",
"identifierType": "gum",
"gumCallerId": "123",
"identifiers": [
{
"identifier": "456",
"attributes": [
{ "key": "ctoid_GumCaller", "value": "123" },
{ "key": "ctoid_Gum", "value": "456" },
{
"key": "ctoid_HashedEmail",
"value": "98833030dc03751f2b2c1a0017078975fdae951aa6908668b3ec422040f2d4be"
}
]
}
]
}
}
}
Data usage and governance data-usage
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.