Marketo Engage destination beta-marketo-engage-destination
Destination changelog changelog
- If you are already activating data to the Marketo V1 destination: Please create new dataflows to the Marketo V2 destination and delete existing dataflows to the Marketo V1 destination by February 2023. As of that date, the Marketo V1 destination card will be removed.
- If you have not yet created any dataflows to the Marketo V1 destination, please use the new Marketo V2 card to connect to and export data to Marketo.
Improvements in the Marketo V2 destination include:
- In the Schedule segment step of the activation workflow, in Marketo V1, you needed to manually add a Mapping ID to successfully export data to Marketo. This manual step is not required anymore in Marketo V2.
- In the Mapping step of the activation workflow, in Marketo V1, you were able to map XDM fields to only three target fields in Marketo:
firstName
,lastName
, andcompanyName
. With the Marketo V2 release, you can now map XDM fields to many more fields in Marketo. For more information, read the supported attributes section further below.
Overview overview
Marketo Engage is the only end-to-end customer experience management (CXM) solution for marketing, advertising, analytics, and commerce. It lets you automate and manage activities from CRM lead management and customer engagement to account-based marketing and revenue attribution.
The destination enables marketers to push audiences created in Adobe Experience Platform to Marketo where they will appear as static lists.
Supported identities and attributes supported-identities-attributes
Supported identities supported-identities
Supported attributes supported-attributes
You can map attributes from Experience Platform to any of the attributes that your organization has access to in Marketo. In Marketo, you can use the Describe API request to retrieve the attribute fields that your organization has access to.
Supported audiences supported-audiences
This section describes which types of audiences you can export to this destination.
Export type and frequency export-type-frequency
Refer to the table below for information about the destination export type and frequency.
Set up destination and activate audiences set-up
- To connect to the destination, you need the View Destinations and Manage Destinations access control permissions.
- To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
For detailed instructions on how to set up the destination and activate audiences, read Push an Adobe Experience Platform Audience to a Marketo Static List in the Marketo documentation.
The video below also demonstrates the steps to configure a Marketo destination and activate audiences.
- The destination card that you should use in the Experience Platform UI is Marketo V2.
- The video does not show the new Person creation selector field in the connect to destination workflow.
- The two limitations called out in the video do not apply anymore. You can now map many other profile attribute fields in addition to the audience membership information that was supported at the time the video was recorded. You can also export audience members to Marketo who do not yet exist in your Marketo static lists, and these will be added to the lists.
- In the Schedule audience step of the activation workflow, in Marketo V1, you needed to manually add a Mapping ID to successfully export data to Marketo. This manual step is not required anymore in Marketo V2.
Data usage and governance data-usage-governance
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, see the data governance overview.