Does the Apply transformation option on destination activation normalize before hashing?
Description description
Environment
- Adobe Experience Platform (AEP)
- Real-time Customer Data Platform
- Customer Journey Analytics (CJA)
Issue
AEP - Does the Apply transformation option on destination activation normalize (e.g. lower case) before hashing?
Resolution resolution
At this point in time (early 2023), destinations in AEP do not support general data normalization yet.
The apply transformation checkbox in destinations was built specifically for SHA256
hashed emails.
We’d recommend customers normalize data/IDs upstream in their implementation (e.g. converting phone numbers into E.164
format before ingestion, or using Data Prep to do lowercasing/hashing upon ingestion) so data can be cleansed and used in all downstream use cases, including activation.
We expect customers to use Data Prep during ingestion for such data quality operations.
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