The Future of Data Management and the Changing Environment

As market forces bring change to our digital landscape, businesses need to adapt to a new reality regarding data governance, identity resolution, and how to engage prospects and pseudonymous visitors with meaningful content. To that end, there are many different paths emerging to leverage durable identifiers with external systems to achieve scale. In this webinar, see how Adobe and 451 Research are thinking about the future of technology and data to address the new marketing environment and begin preparing your business for the future of data management.