Selecting a Customer Data Platform for Success

With all the noise in the market about CDPs, it’s difficult to know where to focus and how to prepare for success. In this session, Adobe’s Matt Skinner and Kevin Cobourn demonstrate the value a CDP can provide, provide 5 key criteria for evaluation, and share steps you can take today to begin preparing for CDP success.

Additional Information

*People and Process Best Practices for Customer Data Management
*Build Superb Experiences with your First-Party Data
*Case Study - TSB banks on real-time data personalization for every customer.