Quick Start: Integrate Adobe Dynamic Media Classic and Adobe Analytics quick-start-integrating-dmc-analytics
Adobe Analytics is the industry-leading product that provides marketers with one place where they can measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.
After integrating Adobe Analytics with Adobe Dynamic Media Classic, you can get reports about the behavior of website visitors using Adobe Dynamic Media Classic viewers on your website. For example, when a website visitor selects a zoom target in an Adobe Dynamic Media Classic Zoom Viewer, Adobe Analytics records this action. Adobe Analytics reports can gather cumulative information about user activity in Adobe Dynamic Media Classic viewers.
Using Adobe Analytics reports, you can get a clear picture of the activity of customers on your website. You can determine which product presentations lead to conversion and which do not attract customer interest.
See also Measure Video in Adobe Analytics.
This Quick Start is designed to get you up and running quickly with Adobe Analytics Instrumentation Kit.
1. Log on to Adobe Analytics by way of Adobe Dynamic Media Classic and download Adobe Analytics report variables
After you have verified that you are a member of the Web Service Access group, in Adobe Dynamic Media Classic, go to Setup > Application Setup > Adobe Analytics. On the Adobe Analytics Configuration page, select Adobe Analytics Login.
See Log on to Adobe Analytics.
In the Adobe Analytics Login dialog box, type your Experience Cloud Org ID (optional), and your complete credentials, then select Login. On the Report Suite drop-down menu, select the name of the report suite that you want to use.
2. Assign Adobe Analytics report variables to Adobe Dynamic Media Classic viewer events and Adobe Dynamic Media Classic variables
On the Adobe Analytics Configuration page, specify the information you want in Adobe Analytics reports. For each Adobe Dynamic Media Classic viewer event that you want information about, choose an Adobe Analytics variable (from your report suite) and an Adobe Dynamic Media Classic variable.
- Viewer events describe the user activity that you want to measure in reports.
- Adobe Dynamic Media Classic variables describe the data about user events that you want the reports to deliver.
The Adobe Analytics Configuration also offers tools for activating, editing, and deleting viewer events.
After you select Save in the Adobe Analytics Configuration page, customized tracking code for measuring user activity is inserted in Adobe Dynamic Media Classic viewers. This functionality lets you track user activity in Adobe Analytics reports.
See Configure Adobe Analytics reports.
3. Publish your Adobe Dynamic Media Classic viewers
Publish your Adobe Dynamic Media Classic viewers so that the viewers (with code for tracking user activity in Adobe Analytics reports) are loaded on Adobe Dynamic Media Classic servers. After you publish, this information is included in viewers and can be used for analyses by Adobe Analytics.
See Publish configuration information.
4. Place Adobe Dynamic Media Classic viewers in your website
Place the Adobe Dynamic Media Classic viewers with Adobe Analytics tracking code on your website.
5. Test the Adobe Analytics integration by viewing an Adobe Analytics report
To view Adobe Analytics reports, go to the Adobe Analytics website. The Reporting page lets you view data and generate graphs and charts to measure user activity with different viewers.
See Test the Adobe Analytics integration by viewing an Adobe Analytics report.