Overview of Adobe Firefly

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Let’s briefly see three examples of how Firefly helps power creativity across the enterprise. Adobe Express is our easy to use all-in-one design web app anyone can use to create social media posts, videos, brochures, and other content. Using Text-to-Image powered by Adobe Firefly, we can design simply using words as a prompt. For example, we’re looking for a man wearing a business suit and a VR headset with a multicolored background. Something like this is unlikely to be a stock photo and would need to be designed by a pro. However, Firefly easily brings your imagination to life in your design. It generates images from your prompt and provides variations so you can find the right image for your project. Complex tasks like removing backgrounds can also be a little bit difficult, but Adobe Express uses Photoshop magic to make these tasks easy one-click steps to make our design look professional. You can also access libraries to use pre-approved logos, brand images, colors, and fonts so that your content carries your brand. And as the wealth of video content is exploding, you can also use Adobe Express to create video to make your content pop. You can then schedule your content to publish on social media platforms like Twitter, Instagram, and others. It’s easy to use and extends creative tools across marketing, HR, to sales, and other areas. Next, let’s have a look at creativity at scale. Creative pros are often inundated with requests for creative assets that are not difficult, but tedious and takes time away from more complex creative projects. For example, a marketing and events team often creates posters for webinars. With Adobe Express, creative pros can publish templates and brand elements for marketers and non-creative pros to use. Those teams can then self-serve to create assets they need while still using brand compliant elements like logos, images, colors, and fonts. With text-to-image, they can also then generate commercially safe images all without burdening creative pros. This scales content across the enterprise to non-creative pros while giving them guardrails to stay on brand. Finally, Firefly also helps creative pros by bringing generative AI to the tools they use every day. In Photoshop, generative fill allows designers to extend images with the click of a button. This allows them to save hours not having to composite or reshoot when the image isn’t quite right. They can also select areas in an image and use a prompt to replace it with what they’re looking for, like a beach or mountains or replace clothing or objects. Firefly is also conscious of the unique elements of the image like colors, lighting, shadows, and reflections. This allows creative pros to iterate and visualize final results faster. It also provides non-destructive layers so creatives have the flexibility to create variations quickly to market to different audiences. So what you just saw is just the beginning as we use Firefly to bring generative AI tools into our products to meet creative needs, use cases, and workflows across the enterprise.