Full subdomain delegation

Transcript

In this video, you will learn how to delegate subdomains using Adobe Campaign Control Panel. A subdomain is a division of your domain that can be used to isolate your brands or various types of traffic. There are several reasons to set up subdomains. For example, splitting your email traffic between batch and transactional communication can preserve the reputation of your domain and other sub-domains and so ensure deliverability of your campaigns. Another example, is if you are managing several brands, you might want to use a branded URL, as well as a branded subdomain to send emails from that particular brand. Now, let’s delegate a subdomain. Navigate to the Adobe Campaign Control Panel homepage and click on the subdomains and certificates card.

Let’s first take a look at the instance list. You will notice that only production instances are available. Dev and stage instances are grayed out. This is because subdomains are only delegated for production instances. After you select the instance you would like to work with, if you previously delegated subdomains for this instance, you will see a list of all subdomains that have been delegated with the delegation type, information on SSL certificates, as well as the use case, marketing or transactional or both. To ensure your deliverability reputation, we recommend that you use different subdomains for transactional and for marketing use cases, and not one subdomain for both.

Now, if you have not already delegated a subdomain, the list will be empty.

So let’s delegate a new subdomain. Click on Setup new subdomain.

Here, you can choose how you would like to delegate your subdomain. You have two options. We recommend delegating your subdomain to Adobe using the full subdomain delegation method. With full subdomain delegation, you only need to create the subdomain and namespace records. Adobe will then configure all DNS records required for Adobe Campaign. In this setup, Adobe is fully responsible for managing the subdomain and all DNS records with a minimal effort required from your side.

Now, once you click Next, you will be provided with a list of DNS records. Click on Copy, to copy the records to your clipboard. Now, you must either provide those DNS records to your IT team to delegate, or if you have access to your hosting solution, you can use them directly. Let me show you how this is done in a domain hosting solution.

I will create a subdomain related to my domain, sakhibova.com.

I select the record type Nameserver, NS. I now need to define the name of the subdomain. For example, I would like to delegate a subdomain specifically for my holidays brand. So I’ll type the host name, but I do not need to type the rest of the domain, sakhibova.com. Next, I need to add the information that I copied from the control panel. My domain hosting solution actually requires me to create four separate records, which I already did. I started with A, then B, then C, et cetera. You can see the entries above. Once this is done, I can finalize the setup in the control panel. So let’s navigate back. Now, let’s click on the next button and select the use case. In this case, I want marketing communications to be sent from this subdomain. You can see the transactional use cases grayed out. That’s because I don’t have a message center instance connected to this instance.

Now I have to add the subdomain that I just created.

Once I verified that it is the correct subdomain, I can submit it.

You see, I get the green message saying the domain has been received.

I can now check the job logs.

The domain is being delegated, and in fact, the DNS check has passed and no actions required from you.

Subdomain delegation can take up to several days. The longest step in the process is called deliverability audit. At this point, we submit your subdomains to our internal infrastructure team. That team does final checks, and once done, they defer to the deliverability consulting team to configure the feedback loops for each one of the subdomains delegated via the control panel. That includes Yahoo feedback loops. Once the subdomain has been configured, you can review the details on the subdomain details page. Here, you can see all the DNS records that have been configured for that subdomain, as well as check that resource tracking and mirror page have been correctly configured for your subdomain. Here, you can also add a text record to the list of your DNS records. For example, a Google text record in order to improve your deliverability with Gmail. Thank you for watching. -