Cookie law compliance

Cookies are small files that are saved to the computer of each visitor to your site, and used as temporary holding places for information. Information that is saved in cookies is used to personalize the shopping experience, link visitors to their shopping carts, measure traffic patterns, and improve the effectiveness of promotions. To keep pace with legislation in many countries regarding the use of cookies, Adobe Commerce and Magento Open Source offer merchants a choice of methods to obtain customer consent. For a list of the default cookies in Adobe Commerce and Magento Open Source, the Cookie Reference.

NOTE
If you modify the default Google privacy settings to comply with the General Data Protection Regulation, it is not necessary to obtain user consent for the use of Google Analytics cookies.

Implied consent means that visitors to your store have a clear understanding that cookies are a necessary part of operations, and by using your site, have indirectly granted permission to use them. The key to gaining implied consent is to provide enough information for a visitor to make an informed decision. Many stores display a message at the top of all standard pages that provides a brief overview of how cookies are used, with a link to the store’s privacy policy. The privacy policy should describe the type of information that your store collects, and how it is used.

Operating your store in cookie restriction mode requires visitors to express their consent before any cookies can be saved to their computers. Unless consent is granted, many features of your store are unavailable. For example, if Google Analytics is available for your store, it can be invoked only after the visitor has granted permission to use cookies.

When cookie restriction mode is enabled, visitors to your store are notified that cookies are required for full-featured operations. Depending on your theme, the message might appear above the header, below the footer, or somewhere else on the page. The message links to your privacy policy for more information, and encourages visitors to click the Allow button to grant consent. After consent is granted, the message disappears.

Your privacy policy) should include the name of your store and contact information, and explain the purpose of each cookie that is used by your store. To learn more, see Cookie Reference.

NOTE
If you change the URL key of the privacy policy, you must also create a custom URL rewrite to redirect traffic to the new URL key. Otherwise, the link in the Cookie Restriction Mode message returns 404 Page Not Found.
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Example storefront - cookie restriction notice
  1. On the Admin sidebar, go to Stores > Settings > Configuration.

  2. In the left navigation panel under General, choose Web.

  3. Expand the Default Cookie Settings section and do the following:

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    Web configuration - default cookie settings
    • Enter the Cookie Lifetime in seconds.

    • If you want to make cookies available to other folders, enter the Cookie Path. To make the cookies available anywhere in the site, enter a forward slash (/). This value can contain only the cookie path, and cannot contain any other cookie parameters.

    • To make the cookies available to a subdomain, enter the subdomain name in the Cookie Domain field (subdomain.yourdomain.com). To make cookies available to all subdomains, enter the domain name preceded by a period (.yourdomain.com). This value can contain only the cookie domain, and cannot contain any other cookie parameters.

    • To prevent scripting languages, such as JavaScript, from gaining access to cookies, make sure that Use HTTP Only is set to Yes.

    • Set Cookie Restriction Mode to Yes.

      If necessary, clear the checkbox and click OK to confirm scope switching.

  4. When complete, click Save Config.

  5. When prompted to update the cache, click the Cache Management link in the system message. Then, refresh each invalid cache.

Step 2: Update your privacy policy

Update your privacy policy so that it reflects the information that your company collects and how it is used.

Default cookies

The default cookies in Adobe Commerce and Magento Open Source are classified as Exempt / Non-Exempt to help merchants meet the requirements of privacy regulations such as the GDPR. Merchants should use this information as a guide, and consult with legal advisors to update their Privacy and Cookie Policies as part of a comprehensive privacy regulation compliance strategy.

The following cookies are used by Commerce “out of the box” for on-premise and cloud installations. These cookies may be required by functionality that is explicitly requested by the customer. To learn about the lifetime of session cookies, see Session Lifetime.

Some of these cookies may provide configuration options, including enable/disable, as needed.

Requested functionality cookies (exempt)

add_to_cart

Adobe Commerce (Adobe Commerce only) Used by Google Tag Manager. Captures the product SKU, name, price and quantity removed from the cart, and makes the information available for future integration by third-party scripts.

guest-view

Stores the Order ID that guest shoppers use to retrieve their order status. Guest orders view. Used in Orders and Returns widgets.

  • Is Secure? No
  • HTTP Only: Yes
  • Expiration Policy: Session
  • Module: Magento_Sales

login_redirect

Preserves the destination page that was loading before the customer was directed to log in. A login redirect is used with the mini cart for logged-in customers if the Display Mini Cart configuration option is set to Yes.

  • Is Secure? No
  • HTTP Only: No
  • Expiration Policy: Session
  • Module: Magento_Customer

mage-banners-cache-storage

Adobe Commerce (Adobe Commerce only) Stores banner content locally to improve performance.

mage-messages

Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.

There is not an option to disable this cookie.

  • Is Secure? No
  • HTTP Only: No
  • Expiration Policy: Duration 1 year. Cleared on frontend when the message is displayed to the user.
  • Module: Magento_Theme

mage-translation-storage (local storage)

Stores translated content when requested by the shopper. Used when Translation Strategy is configured as “Dictionary (Translation on Storefront side)”.

  • Is Secure? No
  • HTTP Only: No
  • Expiration Policy: Per local storage rules
  • Module: Magento_Translation

mage-translation-file-version (local storage)

Tracks the version of translations in local storage. Used when Translation Strategy is configured as Dictionary (Translation on Storefront side).

  • Is Secure? No
  • HTTP Only: No
  • Expiration Policy: Per local storage rules
  • Module: Magento_Translation

product_data_storage (local storage)

Stores configuration for product data related to Recently Viewed / Compared Products.

  • Is Secure? No
  • HTTP Only: No
  • Expiration Policy: Per local storage rules
  • Module: Magento_Catalog

recently_compared_product (local storage)

Stores product IDs of recently compared products.

  • Is Secure? No
  • HTTP Only: No
  • Expiration Policy: Per local storage rules
  • Module: Magento_Catalog

recently_compared_product_previous (local storage)

Stores product IDs of previously compared products for easy navigation.

  • Is Secure? No
  • HTTP Only: No
  • Expiration Policy: Per local storage rules
  • Module: Magento_Catalog

recently_viewed_product (local storage)

Stores product IDs of recently viewed products for easy navigation.

  • Is Secure? No
  • HTTP Only: No
  • Expiration Policy: Per local storage rules
  • Module: Magento_Catalog

recently_viewed_product_previous (local storage)

Stores product IDs of recently previously viewed products for easy navigation.

  • Is Secure? No
  • HTTP Only: No
  • Expiration Policy: Per local storage rules
  • Module: Magento_Catalog

remove_from_cart

Adobe Commerce (Adobe Commerce only) Used by Google Tag Manager. Captures the product SKU, name, price, and quantity added to the cart, and makes the information available for future integration by third-party scripts.

stf

Records the time messages are sent by the SendFriend (Email a Friend) module.

  • Is Secure? Yes
  • HTTP Only: Yes
  • Expiration Policy: Session
  • Module: Magento_SendFriend

X-Magento-Vary

Configuration setting that improves performance when using Varnish static content caching.

  • Is Secure? Yes
  • HTTP Only: Yes
  • Expiration Policy: Based on PHP setting session.cookie_lifetime
  • Module: Magento_PageCache

form_key

A security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF).

  • Is Secure? No

  • HTTP Only: No

  • Expiration Policy:

    • PHP: Based on PHP setting session.cookie_lifetime
    • JS: Session
  • Module: Page Cache

mage-cache-sessid

The value of this cookie triggers the cleanup of local cache storage. When the cookie is removed by the backend application, the Admin cleans up local storage, and sets the cookie value to true.

  • Is Secure? No
  • HTTP Only: No
  • Expiration Policy: Session
  • Module: Magento_Customer

mage-cache-storage

Local storage of visitor-specific content that enables ecommerce functions.

  • Is Secure? No
  • HTTP Only: No
  • Expiration Policy: Session
  • Module: Magento_Customer, Magento_Persistent

mage-cache-storage (local storage)

Local storage of visitor-specific content that enables ecommerce functions.

  • Is Secure? No
  • HTTP Only: No
  • Expiration Policy: Session
  • Module: Magento_Customer, Magento_Persistent, Magento_NegotiableQuote

mage-cache-storage-section-invalidation (local storage)

Forces local storage of specific content sections that should be invalidated.

  • Is Secure? No
  • HTTP Only: No
  • Expiration Policy: Per local storage
  • Module: Magento_Customer

persistent_shopping_cart

Stores the key (ID) of persistent cart to make it possible to restore the cart for an anonymous shopper.

  • Is Secure? Yes
  • HTTP Only: Yes
  • Expiration Policy: Based on Persistent Shopping Cart - Persistence Lifetime (seconds) configuration
  • Module: Magento_Persistent

private_content_version

Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.

It is set in multiple places: in PHP, in JavaScript as a cookie, and in JavaScript to local storage.

For HTTP Only=Yes (based on request), it means that the cookie is secure if set during HTTPS request and unsecure if set during HTTP request.

  • Is Secure? Yes (based on request), No

  • HTTP Only: No

  • Expiration Policy: Based on Persistent Shopping Cart - Persistence Lifetime (seconds) configuration

    • PHP: 1 year / 315360000s (ten years)
    • JS: 1 day
    • JS local storage: Per local storage rules (forever)
  • Module: Magento_PageCache, Magento_Customer

section_data_ids

Stores customer-specific information related to shopper-initiated actions, such as wish list display and checkout information.

  • Is Secure? No
  • HTTP Only: No
  • Expiration Policy: Session
  • Module: Magento_Customer

store

Tracks the specific store view / locale selected by the shopper.

  • Is Secure? No
  • HTTP Only: Yes
  • Expiration Policy: 1 year
  • Module: Magento_Store

mage-banners-cache-storage - local storage

Adobe Commerce (Adobe Commerce only) Local storage for Banner functionality.

  • Is Secure? No
  • HTTP Only: No
  • Expiration Policy: Per local storage rules
  • Module: Magento_Banner

Google Analytics cookies

The following cookies are used when Google Analytics or Google Universal Analytics is fully enabled for your installation. To disable these cookies for privacy regulation compliance, see Google Privacy Settings. To learn more, see Google Analytics Cookie Usage on Websites.

Google Universal Analytics cookies - non-exempt

Adobe Commerce (Adobe Commerce only) JavaScript Libraries: gtag.js and analytics.js

  • _ga: Distinguishes visitors to your site.
  • _gid: Distinguishes visitors to your site.
  • gat: Used to throttle request rate.
  • dc_gtm_<property-id>: Throttles request rate when Google Analytics is deployed with Google Tag Manager.
  • AMP_TOKEN: Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values include opt-out, inflight request, or an error retrieving a Client ID from AMP Client ID service.
  • _gac_<property-id>: Contains campaign-related information for the user. Google AdWords conversion tags read this cookie if Google Analytics is linked to your AdWords account.

Google Analytics cookies - non-exempt

Adobe Commerce (Adobe Commerce only) JavaScript Library: ga.js

  • __utma: Distinguishes shoppers and sessions. This cookie is created when the JavaScript library executes and there is no existing __utma cookie. The cookie is updated every time data is sent to Google Analytics.
  • __utmt: Used to throttle request rate.
  • __utmb: Determines new sessions/visits. This cookie is created when the JavaScript library executes and there is no existing __utmb cookie. The cookie is updated every time data is sent to Google Analytics.
  • _utmz: Saves the traffic source or campaign that explains how the shopper reached your site. The cookie is created when the JavaScript library executes, and is updated every time data is sent to Google Analytics.
  • __utmv: Stores visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor-level custom variable. This cookie is updated every time data is sent to Google Analytics.

Product Recommendations cookies

Adobe Commerce (Adobe Commerce only) The following cookies are used by Product Recommendations for Adobe Commerce customers. These cookies are installed with the DataServices module.

  • mg_dnt: Allows you to restrict Adobe Commerce data collection if you have custom code to manage cookie consent on your site.
  • user_allowed_save_cookie: Used for cookie restriction mode.
  • authentication_flag: Indicates if a shopper has signed in or signed out. This cookie is updated at the same time as the dataservices_customer_id cookie.
  • dataservices_customer_id: Indicates if a shopper has signed in or signed out. This cookie contains the customer’s unique ID in the system.
  • dataservices_customer_group: Indicates a customer’s group. This cookie is stored as sha1 checksum of the customer’s group ID.
  • dataservices_cart_id: Identifies a shopper’s cart actions. This cookie contains the customer’s unique cart ID in the system.
  • dataservices_product_context: Identifies a shopper’s product interactions. This cookie contains the customer’s unique quote ID in the system.

Additional cookies

Adobe Commerce (Adobe Commerce only) The following cookies are set for Adobe Commerce customers. These cookies are installed with the DataServices module.

  • mg: Set by Snowplow JavaScript tracker. More information can be found in the Snowplow documentation.
  • com.adobe.alloy.getTld: Given the current web page’s hostname, this is the top-most domain that is not a “public suffix” as outlined in https://publicsuffix.org. Essentially, this is the top-most domain that can accept cookies. This cookie is part of the Alloy Web SDK.
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