Product settings - Search Engine Optimization
Search engine optimization (SEO) is the practice of fine-tuning the content and presentation of a site to improve the way the pages are indexed by search engines.
The Search Engine Optimization settings for a product specify the URL Key and meta data fields that are used by search engines to index the product. Although some search engines ignore meta keywords, other search engines continue to use them. The current SEO best practice is to incorporate high-value keywords in both the meta title and meta description.
The default value for each meta data field can be auto-generated based on values specified in the configuration. Each field contains a placeholder that is replaced by an actual value. For more information, see Product Fields Auto-Generation.
Complete the SEO fields
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Open the product in edit mode.
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Scroll down and expand
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Enter the URL Key (optional).
The default URL key is based on the product name. You can use the default or change it as needed. For more information, see Catalog URLs.
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Enter the Meta Title (optional).
The meta title is the text that appears at the top of the browser window. You can use the default, which is based on the product name, or change it as needed.
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Add the Meta Keywords (optional).
The meta keywords are used by some search engines more than others. It is a best practice to enter a few high-value key words to help the product gain more visibility.
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Enter the Meta Description.
The meta description is the text that appears in search results listings. For best results, enter a description that is between 150-160 characters in length.
Field reference
.html in the URL Key, because it is managed in the configuration.{{name}}{{name}}{{name}} {{description}}