Certification journey for Adobe Marketo Engage Business Practitioner Expert
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
Exam description
Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.
Exam details
- Level: Expert (1-3 years’ experience)
- Passing Score: 32/50
- Time: 100 mins
- Delivery: Online proctored (requires camera access)
- Available languages: English, Japanese
- Cost: $225 (global) / $150 (India)
- Exam ID: AD0-E559 (English), AD0-E559-J (Japanese)
Intended audience
- Marketing operations manager/specialist/expert/analyst
- Digital marketing manager/specialist/expert/analyst
- Campaign manager/specialist/expert/analyst
- Marketo Engage consultants
- Digital/marketing automation manager/specialist/expert/analyst
- Marketing systems manager
- Demand generation manager
- Email marketing manager
- Revenue operations manager
- Growth operations manager
- Martech architect
- Marketing technology manager
- Integrated campaign managers
- Business system analyst
Minimum experience
- Approximately 18 months of experience with Adobe Marketo Engage features and capabilities needed to create marketing campaigns and utilize customer behavior data
You should be a marketer with experience in:
- Building, launching and analyzing campaigns
- Working with underlying email behavior and technologies including HTML, integrations, databases, and CRM
Additionally, you should be familiar with the following tools and technologies:
- Adobe Marketo Engage
- Excel and CSV file format
- API concepts
- CRM basics
- Social media platforms like Facebook and LinkedIn
- Microsoft Office
- Basic HTML
Exam objectives and scope
This section provides information on the exam content.
Section 1: Administration and Maintenance (12%)
- Determine mapping process between Marketo and CRM
- Identify what happened to an asset using the Audit Trail
- Recognize differences between users and roles
- Given a scenario, identify the best fit for using workspace and partitions
- Identify CRM platforms with native Marketo synchronization
- Given a scenario, locate where information is referenced
Section 2: Marketing Activities/Campaign Management (46%)
- Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps
- Given a scenario, define the next step
- Identify the root cause of a problem
- Interpret the relationship between programs, channels, tags and period cost
- Demonstrate/apply the correct configuration to Engagement Programs
- Give examples of usage for different types of tokens
- Summarize the utility of Webhooks in Marketo and how they are used
- Identify and apply the appropriate use of the PMCF
- Explain the benefits of Global Assets and how to use them
- Demonstrate the capabilities of forms
- Perform and analyze an A/B test strategy
- Identify where a program or asset has been referenced with ‘Used By’
- Troubleshoot communication limits
- Use Webinar provider information in an event program
Section 3: Lead Management (12%)
- Outline the key decision points in defining the lifecycle model
- Apply best practices around lead scoring
- Implement the appropriate interesting moments
- Interpret the lead activity log
- Given a scenario, identify the creation source
Section 4: Data Management (10%)
- Demonstrate how to set up a data management program
- Analyze an instance’s data quality
- Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
- Summarize how segmentation works
Section 5: Reporting (4%)
- Given an outcome of a campaign, determine how to set up a program to provide the best reporting
- Given a scenario, be able to investigate and assign the appropriate acquisition program
Section 6: Best Practices (16%)
- Demonstrate the relevance of lead scoring in marketing and sales collaboration
- Illustrate the benefits of the folder structure and naming conventions
- Apply best practices around A/B testing
- Explain the process to perform a quality check on any Marketo program
- Explain the process to perform a quality check on an email
Readiness questionnaire
This online readiness questionnaire is a self-assessment. It will help you gauge whether your current experience matches the recommended minimum candidate qualifications.
Take the online readiness questionnaire
How to get certified
These steps take you through the certification process from beginning to end.
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| IMPORTANT |
| Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
You must have an Adobe ID to schedule and take your exam. If you do not have an Adobe ID, you can create one here.
It is necessary to have an Adobe ID for three reasons:
- You will need an Adobe ID to create and log in to your Adobe Credential Management System account. This is where you can view your certifications, exam history, exam scores, and additional information.
- You must be logged in to the Adobe Credential Management System in order to create and log in to your Examity account. That is where you will schedule, pay for, and take your test.
- You must be logged in to the Adobe Credential Management System to take practice tests on the Adobe Certification Exam Prep Portal.
Study Materials
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
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| Some links in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Section 1: Administration and maintenance
- Understanding the Salesforce Sync
- Exporting a List of all Marketo API Field Names
- Custom Field Type Glossary
- Select Your Language, Locale and Time Zone
- Understanding Workspaces and Person Partitions
- Audit Trail Overview
Section 2: Marketing activities/campaign management
- Find and Add Filters to a Smart List
- Understanding Smart Campaigns
- Use Add Choice in a Flow Step
- Understanding Program Membership
- Create a Program Channel
- Tokens Overview
- Managing My Tokens
- Understanding Engagement Programs
- The Engagement Dashboard
- Add an A/B Test
- Understanding Event Programs
- Create a Webhook
Section 3: Lead management
- Set a Hidden Form Field Value
- Change Score
- Send Alert
- Filter Activity Types in the Activity Log of a Person
- Interesting Moment
- Trigger Tokens for Interesting Moments
- Understanding Revenue Models
Section 4: Data management
- Change Data Value
- Define Values in a Radio or Selected Field in a Form
- Marketo Activities Data Retention Policies
- Create a Segmentation
- Using Segment filters in a Smart List
Section 5: Reporting
- Report Type Overview
- Understanding Program Membership
- Create a Program Performance Report
- Create a Program Analyzer
- Subscribe to a Basic Report
Section 6: Best practices
- Best Practice: How to Organize Your Programs
- Send a Sample Email
- Preview an Email with Dynamic Content
- Change Score
- The Definitive Guide to Lead Scoring
- Understand Folders
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Take a practice test
We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.
Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.
Please remember that passing a practice test does not guarantee you will pass the certification exam.
To take the practice test:
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First, log in to the Adobe Credential Management System with your Adobe ID.
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Then, go to the Adobe Certification Exam Prep Portal to find your practice test.
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| NOTE |
| Some in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Exam delivery
Adobe uses a vendor called Examity to administer scheduled, proctored exams. All new certification exams are proctored. Renewal exams are on-demand and unproctored.
Schedule, reschedule, or cancel exam
To schedule, reschedule, or cancel your exam:
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First, log in to the Adobe Credential Management System with your Adobe ID.
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Then, go to the Examity portal and follow the instructions provided on screen.
Cancellations and rescheduling must be initiated 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves. Neither Adobe Support or exam vendors can process rescheduling and cancellation requests. Cancellations under 48 hours are subject to a rescheduling fee in addition to the exam fee.
How to pay
Pay by credit card: When you schedule your exam, you will be prompted to enter your credit card for payment.
Pay by voucher: To purchase an exam voucher go to: Adobe Certification Voucher Center. You can apply the voucher code when you schedule your exam. See below for voucher discount information.
Purchasing a voucher
You can pay for an exam with a voucher. To purchase an exam voucher go to the Adobe Certification Voucher Center.
You can apply the voucher code when you schedule your exam. See below for voucher discount information.
All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
For more information on vouchers, please see the FAQ.
Discounts
Bulk discounts are available:
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| Quantity | Discount |
| 10-24 | 20% |
| 25-49 | 25% |
| 50+ | 33% |
Partner discounts: Bronze level Partners and above get discounts on all Adobe certification exams and classes. You can read more about these discounts and how to access partner benefits on the Solution Partner Portal.
Voucher discounts: All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
Note: Bulk discounts cannot be combined with any other offer or discount.
Before exam day
- Run your system test.
- Make sure Zoom is installed on your computer. Zoom must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
- Turn off your pop-up blocker before starting the exam.
- Double-check your time zone in your Examity profile by going to the Adobe Credential Management system, clicking on Schedule/Modify my Exam Appointment, selecting your exam, and going to your Examity profile.
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| IMPORTANT |
| Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
Day of exam
- Be early! Your proctor will start your session precisely at your appointment start time, so allow time to log into Examity before your appointment.
- Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
- Plug in your computer.
- Close all applications except the screen share and browser. Your proctor will direct you to open the task manager to show that no other applications are running.
- Note: If you are disconnected, you will receive an email notification from Examity Support to assist with reconnecting. You also have the option to reach out to Examity support direct to reconnect.
After the exam
- Upon completion of the exam, you will receive a provisional pass/fail; however, your final score can take up to 72 hours. Once the exam is reviewed and finalized, you will find the score card in Adobe Credential Management under the “History” tab.
- If you fail an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. A failing grade on the second or any subsequent attempt requires a waiting period of 14 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:
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Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.
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Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.
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Take your exam.
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| You must log in to the Adobe Credential Management System before clicking on the Examity button below. |
Schedule or take exam AD0-E559 (English)
Go to Examity portal - English exam
Schedule or take exam AD0-E559-J (Japanese)
Please schedule your exam between Sunday – Thursday 5pm – 2am ET to ensure we are able to assign a Japanese-speaking proctor. If you schedule outside of these hours, we cannot guarantee a Japanese-speaking proctor.
Once you’ve passed your certification exam, you will receive an Adobe Experience Cloud digital badge from Credly, a provider of digital credentialing services.
Your badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can demonstrate your accomplishment to potential employers and clients and showcase your skills in these applications.
For existing users, there are two ways to accept your Adobe Certification badge:
- Step 1: Sign into Credly. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 2: Or go to the email you received from Credly to the accept the badge.
- Step 3: Accept and share your badge.
For new users, follow the instructions below to accept your Adobe Certification badge:
- Step 1: Go to the email you received from Credly to accept the badge.
- Step 2: Create an account. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 3: Accept and share your badge.
Renewing your certification
Certifications expire after two years. To maintain your certification, you must renew it before it expires. Visit the Renew your certification page for more information.
Questions
View the certification FAQ.
Additional questions? Contact us.