Certification journey for Adobe Audience Manager Business Practitioner Professional

You must have an Adobe ID to schedule and take your exam. If you do not have an Adobe ID, you can create one here.

It is necessary to have an Adobe ID for three reasons:

• You will need an Adobe ID to create and log in to your Adobe Credential Management System account. This is where you can view your certifications, exam history, exam scores, and additional information.
• You must be logged in to the Adobe Credential Management System in order to create and log in to your Examity account. That is where you will schedule, pay for, and take your test.
• You must be logged in to the Adobe Credential Management System to take practice tests on the Adobe Certification Exam Prep Portal.

Study Materials

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Segment creation and syndication

• Bulk upload data usage into Audience Marketplace
• About segments
• Create a conversion trait in Audience Manager
• Audience Manager tutorials
• GDPR Readiness Guidance for Audience Manager Customers (Data Controllers)
• Segment Details Page
• Customer tips - trait and segment best practices

Section 2: Trait creation

• Signals, Traits, and Segments
• Segments: Purpose, Composition, and Rules
• Experience Platform segment sharing with Audience Manager and other Experience Cloud solutions
• Trait and Segment Qualification Reference
• Trait and Segment Population Data in Segment Builder

Section 3: Reporting and measurements

• Using Audience Optimization Reports to Understand Media Performance
• Experience Platform segment sharing with Audience Manager and other Experience Cloud solutions
• Understand Match Rates
• Create a Data Source for Analytics Data

Section 4: Troubleshooting

• Global Data Sources
• Data Sources List and Settings
• Manage Data Sources
• Inbound Data File Contents: Syntax, Invalid Characters, Variables, and Examples
• Real-Time Inbound Data Ingestion
• ID Synchronization for Inbound Data Transfers

Section 5: Taxonomy

• Folder Traits: About
• Trait Storage
• Create a trait taxonomy
• Understanding Segmentation

Section 6: Profile merge, ID sync, and Audience marketplace

• How Profile Merge Rule enhancements impact segmentation, activation, and reporting
• Create a conversion trait in Audience Manager
• Activate audience segments on-demand to batch destinations via the ad-hoc activation API
• Activate profiles and segments to a destination

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Sample questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

View sample questions

Exam delivery

Adobe uses a vendor called Examity to administer scheduled, proctored exams. All new certification exams are proctored. Renewal exams are on-demand and unproctored.

Schedule, reschedule, or cancel exam

To schedule, reschedule, or cancel your exam:

1. First, log in to the Adobe Credential Management System with your Adobe ID.

2. Then, go to the Examity portal and follow the instructions provided on screen.

Cancellations and rescheduling must be initiated 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves. Neither Adobe Support or exam vendors can process rescheduling and cancellation requests. Cancellations under 48 hours are subject to a rescheduling fee in addition to the exam fee.

How to pay

Pay by credit card: When you schedule your exam, you will be prompted to enter your credit card for payment.

Pay by voucher: To purchase an exam voucher go to: Adobe Certification Voucher Center. You can apply the voucher code when you schedule your exam. See below for voucher discount information.

Purchasing a voucher

You can pay for an exam with a voucher. To purchase an exam voucher go to the Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. See below for voucher discount information.

All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.

For more information on vouchers, please see the FAQ.

Discounts

Bulk discounts are available:

Partner discounts: Bronze level Partners and above get discounts on all Adobe certification exams and classes. You can read more about these discounts and how to access partner benefits on the Solution Partner Portal.

Voucher discounts: All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.

Note: Bulk discounts cannot be combined with any other offer or discount.

Before exam day

• Run your system test.
• Make sure Zoom is installed on your computer. Zoom must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
• Turn off your pop-up blocker before starting the exam.
• Double-check your time zone in your Examity profile by going to the Adobe Credential Management system, clicking on Schedule/Modify my Exam Appointment, selecting your exam, and going to your Examity profile.

Day of exam

• Be early! Your proctor will start your session precisely at your appointment start time, so allow time to log into Examity before your appointment.
• Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
• Plug in your computer.
• Close all applications except the screen share and browser. Your proctor will direct you to open the task manager to show that no other applications are running.
• Note: If you are disconnected, you will receive an email notification from Examity Support to assist with reconnecting. You also have the option to reach out to Examity support direct to reconnect.

After the exam

• Upon completion of the exam, you will receive a provisional pass/fail; however, your final score can take up to 72 hours. Once the exam is reviewed and finalized, you will find the score card in Adobe Credential Management under the “History” tab.
• If you fail an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. A failing grade on the second or any subsequent attempt requires a waiting period of 14 calendar days before retaking the exam. Each attempt will incur a separate exam fee.

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

• Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

• Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

• Take your exam.

Schedule or take exam AD0-E458

Go to Examity portal

Once you’ve passed your certification exam, you will receive an Adobe Experience Cloud digital badge from Credly, a provider of digital credentialing services.

Your badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can demonstrate your accomplishment to potential employers and clients and showcase your skills in these applications.

For existing users, there are two ways to accept your Adobe Certification badge:

• Step 1: Sign into Credly. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
• Step 2: Or go to the email you received from Credly to the accept the badge.
• Step 3: Accept and share your badge.

For new users, follow the instructions below to accept your Adobe Certification badge:

• Step 1: Go to the email you received from Credly to accept the badge.
• Step 2: Create an account. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
• Step 3: Accept and share your badge.

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