Certification journey for Adobe Advertising Search Business Practitioner Professional
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
Exam description exam-description
Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.
Exam details exam-details
- Level: Professional (0-12 months’ experience)
- Passing Score: 35/50
- Time: 100 mins
- Delivery: Online proctored (requires camera access)
- Available languages: English
- Cost: $125 (global) / $95 (India)
- Exam ID: AD0-E501
Intended audience intended-audience
- Search marketing campaign managers
- Search marketing practitioners
- Individuals that regularly uses Search to execute and manage search campaigns
Minimum experience minimum-experience
You should have:
- Experience as a program manager with 12-24 months of paid search performance industry
- At least 3-6 months of Advertising Search Platform experience
- Experience working in Advertising Search and are familiar with paid search bidding automation, campaign management,
- An understanding of Portfolio theory
You should also have experience working with the following functions:
- Creating each aspect of Portfolio
- Creating custom simulations to determine when portfolios are ready for optimization
- Monitoring portfolio accuracy
- Preparing portfolios to have sufficient data to optimize
- Creating/pulling reports
- tROAS bidding tactics
- Setting up conversion tracking
- Setting up objectives
- Managing portfolio against a target
- Building campaigns
- Setting up account linking
- Creating constraints
- Setting up accounts
- Managing campaigns
- Use Spend Recommendation Tool
- Excluding and Including Dates in Portfolios
- Managing Bid Rules
- Intra-day bidding
- Audience bid-modifier
- Location bid adjustment
Exam objectives and scope exam-objectives
This section provides information on the exam content.
Section 1: Portfolios & optimizations (54%)
- Given a scenario, select and set up automated bidding strategies
- Given business strategies, define and create Portfolio KPI objectives
- Given business strategies, define and create appropriate Portfolio settings
- Given performance needs, create and manage Constraints
- Given a scenario, evaluate and troubleshoot Portfolio performance
- Given a scenario, determine how to adjust Portfolio settings on an ongoing basis
Section 2: Reports, insights, and tools (14%)
- Apply procedural concepts to create and schedule reports based on business needs
- Determine optimal budget allocation using available Platform AI tools across Portfolios and apply if needed
- Given a use case, create and define custom simulations for Portfolio analysis and forecast
Section 3: Campaign administration (22%)
- Set up accounts
- Build, manage, and organize all aspects of campaigns
Section 4: Measurement (10%)
- Given a business scenario, determine an approach to campaign conversion tracking and apply
- Given a scenario, troubleshoot campaign conversion metric issues
Readiness questionnaire
This online readiness questionnaire is a self-assessment. It will help you gauge whether your current experience matches the recommended minimum candidate qualifications.
Take the online readiness questionnaire.
How to get certified how-to-get-certified
These steps take you through the certification process from beginning to end.
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| IMPORTANT |
| Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
You must have an Adobe ID to schedule and take your exam. If you do not have an Adobe ID, you can create one here.
It is necessary to have an Adobe ID for three reasons:
- You will need an Adobe ID to create and log in to your Adobe Credential Management System account. This is where you can view your certifications, exam history, exam scores, and additional information.
- You must be logged in to the Adobe Credential Management System in order to create and log in to your Examity account. That is where you will schedule, pay for, and take your test.
- You must be logged in to the Adobe Credential Management System to take practice tests on the Adobe Certification Exam Prep Portal.
Study Materials
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
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| Some links in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Section 1: Portfolios & optimizations
- Introduction to Adobe Analytics for Adobe Advertising
- Overview of Analytics for Advertising
- Performance Optimization
- Understand KPIs in Enhanced Analytics
- Add a Constraint to a Smart List Filter
- Optimization Goals and How to Use Them
Section 2: Reports, insights, and tools
- Analytics Tools Guide
- Get started with Reports & Analytics
- Campaign Reporting
- Create Analytics Profiles for Adobe Advertising Activation and Reporting
- Report on Advertising data in Adobe Analytics
- Report Time Processing
- Adobe Analytics dashboards Scorecard Builder
Section 3: Campaign administration
- Getting started with Campaign Administration
- See what makes it work
- Smarten up your search marketing
- See the whole customer journey on a single screen
- Understanding Batch and Trigger Smart Campaigns
Section 4: Measurement
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| Some in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Exam delivery
Adobe uses a vendor called Examity to administer scheduled, proctored exams. All new certification exams are proctored. Renewal exams are on-demand and unproctored.
Schedule, reschedule, or cancel exam
To schedule, reschedule, or cancel your exam:
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First, log in to the Adobe Credential Management System with your Adobe ID.
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Then, go to the Examity portal and follow the instructions provided on screen.
Cancellations and rescheduling must be initiated 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves. Neither Adobe Support or exam vendors can process rescheduling and cancellation requests. Cancellations under 48 hours are subject to a rescheduling fee in addition to the exam fee.
How to pay
Pay by credit card: When you schedule your exam, you will be prompted to enter your credit card for payment.
Pay by voucher: To purchase an exam voucher go to: Adobe Certification Voucher Center. You can apply the voucher code when you schedule your exam. See below for voucher discount information.
Purchasing a voucher
You can pay for an exam with a voucher. To purchase an exam voucher go to the Adobe Certification Voucher Center.
You can apply the voucher code when you schedule your exam. See below for voucher discount information.
All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
For more information on vouchers, please see the FAQ.
Discounts
Bulk discounts are available:
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| Quantity | Discount |
| 10-24 | 20% |
| 25-49 | 25% |
| 50+ | 33% |
Partner discounts: Bronze level Partners and above get discounts on all Adobe certification exams and classes. You can read more about these discounts and how to access partner benefits on the Solution Partner Portal.
Voucher discounts: All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
Note: Bulk discounts cannot be combined with any other offer or discount.
Before exam day
- Run your system test.
- Make sure Zoom is installed on your computer. Zoom must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
- Turn off your pop-up blocker before starting the exam.
- Double-check your time zone in your Examity profile by going to the Adobe Credential Management system, clicking on Schedule/Modify my Exam Appointment, selecting your exam, and going to your Examity profile.
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| IMPORTANT |
| Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
Day of exam
- Be early! Your proctor will start your session precisely at your appointment start time, so allow time to log into Examity before your appointment.
- Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
- Plug in your computer.
- Close all applications except the screen share and browser. Your proctor will direct you to open the task manager to show that no other applications are running.
- Note: If you are disconnected, you will receive an email notification from Examity Support to assist with reconnecting. You also have the option to reach out to Examity support direct to reconnect.
After the exam
- Upon completion of the exam, you will receive a provisional pass/fail; however, your final score can take up to 72 hours. Once the exam is reviewed and finalized, you will find the score card in Adobe Credential Management under the “History” tab.
- If you fail an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. A failing grade on the second or any subsequent attempt requires a waiting period of 14 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:
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Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.
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Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.
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Take your exam.
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| You must log in to the Adobe Credential Management System before clicking on the Examity button below. |
Schedule or take exam AD0-E501
Once you’ve passed your certification exam, you will receive an Adobe Experience Cloud digital badge from Credly, a provider of digital credentialing services.
Your badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can demonstrate your accomplishment to potential employers and clients and showcase your skills in these applications.
For existing users, there are two ways to accept your Adobe Certification badge:
- Step 1: Sign into Credly. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 2: Or go to the email you received from Credly to the accept the badge.
- Step 3: Accept and share your badge.
For new users, follow the instructions below to accept your Adobe Certification badge:
- Step 1: Go to the email you received from Credly to accept the badge.
- Step 2: Create an account. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 3: Accept and share your badge.
Renewing your certification
Certifications expire after two years. To maintain your certification, you must renew it before it expires. Visit the Renew your certification page for more information.
Questions
View the certification FAQ.
Additional questions? Contact us.