Manage subscriptions and unsubscriptions optin-optout
Use Adobe Campaign to create and monitor your information services such as newsletters and to manage the subscriptions/unsubscriptions to these services. Several services can be defined in parallel, for example: specialist newsletters for certain product categories, themes or areas of a web site, subscriptions to various types of alert messages and real-time notifications.
To subscribe (opt-in) a profile to a service, available options are:
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Manually add the service to the recipient profile: to do this, from the Subscriptions tab of their profile, click Add and select the information service concerned.
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Automatically subscribe a set of recipients to the service. The list of recipients can come from a filtering operation, a group, a folder, an import, or a direct manual selection. To subscribe these recipients, select the profiles and right-click. Select Actions > Subscribe selection to a service….
Select the service concerned, and start the operation.
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Import recipients and subscribe them automatically to an information service. To do this, select the service concerned in the last step of the import wizard.
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Use a web form so that recipients can subscribe to a service.
Campaign comes with a default web form to manage opt-in. You can personalize it and map the profile data.
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Create a targeting workflow and using a Subscription service activity.
Learn more in this page.
To unsubscribe (opt-out) a profile from a service, available options are:
Manual unsubscription
- Personalized unsubscription link or web form
- Manual deletion of an information service
- Manual deletion of recipients from particular subscription service
Automatic unsubscription
- Specify a duration limit of the information service: recipients will be unsubscribed automatically when the period of validity has expired. This period is specified in the Edit tab of the service properties. It is expressed in days.
- Set up an unsubscription workflow for a population.