About workflow activities workflow-activities

Workflow activities are grouped into three categories. Depending on the context, available activities may differ.

All activities are detailed in the sections below:

Targeting and data management activities targeting

These activities are specific to targeting, manipulating and enriching population data. They let you build one or more targets by defining an audience and splitting or combining these audiences using intersection, union or exclusion operations.

  • Use the Save audience activity to update an existing audience or create a new audience from the population computed upstream in a workflow.
  • Use the Build audience activity to define your target population. You can either select an existing audience or use the query modeler to define your own query.
  • Use the Combine activity to perform segmentation on your inbound population. You can use a union, an intersection or an exclusion.
  • Use the Split activity to segment incoming population into several subsets.
  • Use the Reconciliation activity to define the link between the data in the Adobe Campaign database and the data in a work table, for example data loaded from an external file.
  • Use the Enrichment activity to define additional data to process in your workflow. With this activity, you can leverage the inbound transition and configure the activity to complete the output transition with additional data.
  • Use the Deduplication activity to delete duplicates in the result(s) of the inbound activities.
  • Use the Change dimension activity to change the targeting dimension as you are building your workflow.
  • Use the Load file activity to work with profiles and data stored in an external file.

Channel activities channel

Adobe Campaign Web allows you to automate and execute marketing campaigns across multiple channels. You can combine channel activities into the canvas to create cross-channel workflows that can trigger actions based on customer behavior. The following Channel activities are available: Email, SMS, Android and iOS Push notifications. Learn how to set up a delivery in the context of a workflow.

Flow control activities flow-control

The following activities are specific to organizing and executing workflows. Their main task is to coordinate the other activities:

  • Use the Scheduler activity to schedule when the workflow gets started.
  • Use the And-join activity to synchronize multiple execution branches of a workflow.
  • Add an End activity to graphically mark the end of a workflow. This activity has no functional impact and is therefore optional.
  • Use the Fork activity to create outbound transitions to start several activities at the same time.
  • Add a Wait activity to momentarily pause execution of a part of a workflow.
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