Create and publish landing pages create-lp
The Campaign Web user interface allows you to create, design, and publish landing pages. Once published, you can insert a link to your form in a delivery. After the recipients click that link, they are directed to the corresponding landing page.
Adobe Campaign comes with four templates to manage the following use cases: acquisition, subscription, unsubscription, and denylist.
Access landing pages access-landing-pages
To access the landing page list, select Campaign management > Landing pages from the left menu.
The Landing pages inventory displays all the created items. You can filter them using the Show filters button. You can restrict the results to a specific folder using the drop-down list, or add rules using the query modeler.
You can duplicate or delete a landing page. Click the ellipsis next to a landing page to select the desired action.
Create a landing page create-landing-page
To create a landing page, follow these steps:
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From the Landing pages inventory, click Create landing page.
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Select a template:
- Acquisition: This is the default template for landing pages, which allows you to capture and update profile data.
- Subscription: Use this template to enable users to subscribe to a specific service.
- Unsubscription: This template can be used in a delivery sent to the subscribers of a service, to allow them to unsubscribe from this service.
- Denylist: This template should be used when a profile clicks on an opt-out link in a delivery, and no longer wants to be contacted.
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note note NOTE Learn how to implement the different use cases corresponding to each template in this page. -
Click Create.
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Fill in the Properties fields such as the label.
By default, landing pages are stored in the Web applications folder. You can change it by browsing to the desired location in the Additional options. Learn how to work with folders
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In the Data preload section, the two options below are selected by default:
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When the Pre-fill with the data referenced in the form option is selected, if the visitor of the landing page matches a profile from the database, the profile’s information is automatically preloaded in the form. The user just has to fill in the missing fields, and update the existing values if needed. This allows to merge data for existing profiles instead of creating duplicates.
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The Skip preloading if no ID option must be selected if you do not wish to update profiles. In this case, each profile entered will be added to the database after approval of the form. This option is used, for example, when the form is posted on a website.
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A landing page can have subsequent pages. To add pages, browset the Pages section, and click the Edit content button for each page that you want to design for this landing page. The content of each page is already pre-filled. Edit them as needed. Learn more
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The Update the preloaded record option is selected by default. It enables to update the profiles stored in the database via the landing page. The preloading box lets you indicate how to find the record to be updated in the database.
You can also choose from the fields in the current context of the landing page, those that will be used to find the corresponding profile in the database. To do so, unselect the Update the preloaded record option and check the desired fields under Reconciliation options.
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You can define a start date and an end date for your landing page. Select Enable scheduling and set the dates.
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The landing page is automatically published on the specified start date/time.
note note NOTE If no start date is defined, the landing page becomes live as soon as it is published. -
When the page reaches the end date, the form is no longer available. The Expiration page is displayed instead.
note note NOTE For security reasons and platform performances, Adobe recommends that you set an end date.
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Click Review and publish.
Once you defined all the settings and designed all the pages, you can test and publish your landing page as detailed below.
Test the landing page test-landing-page
Once your landing page settings and content have been defined, you can use test profiles to preview it. If you inserted personalized content, you will be able to check how this content is displayed in the landing page, using test profile data.
To test your landing page, follow these steps:
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After you click Review and publish, select the Simulate content button from the landing page dashboard to access the test profile selection.
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From the Simulate screen, select one or more test profiles.
The steps to select test profiles are the same as when testing a message. They are detailed in the Preview and test section.
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Select Open preview to test your landing page.
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The preview of your landing page opens in a new tab. Personalized elements are replaced by the selected test profile data.
If you selected the Pre-fill with the data referenced in the form option in the landing page settings, the form fields are automatically pre-filled with the corresponding test profile data.
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Select other test profiles to preview the rendering for each variant of your landing page.
Publish the landing page publish-landing-page
Once your landing page is ready and validated, publish it to make it available for use in a delivery using the corresponding button.
Once published:
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The landing page is added to the landing page list with the Published status. It is now live and ready to be referenced in your contents.
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You can copy-paste the Landing page URL that is displayed on top of the page into a web browser to preview your landing page.
You can monitor your landing page impacts through logs. Click the Logs button.