List of components list-of-components
To learn more on compatibility between dimensions and metrics, refer to this table. If two components are not compatible, the cell will display the value None.
Dimensions dimensions
The table below gives you the list of dimensions used in reports and their definitions.
Dimension
Definition
Browser
Browser from which the message was opened or clicked on.
Campaign
Label and ID of your campaign.
City
City registered in the recipient's profile.
Country/region
Country registered in the recipient's profile.
Delivery
Label and ID of the delivery.
Device
Device from which the email/SMS/push notification was opened/viewed/clicked on.
Failure reason
Types of errors that caused bounces for each delivery e.g. user unknown, invalid domain or mailbox full.
Gender
Recipient's gender such as male or female. If the gender field is empty in the recipient's profile, the value will be none.
In-App message actions
Actions on the In-App message delivered, e.g. actions on button 1 or 2 or dismissals.
Message type
Channel used for the delivery, such as email, SMS, push notification or In-App.
Mobile App name
Name of the mobile application
Platform
Platform of the device from which the message was opened/viewed/clicked on.
Profile
Push platform
Platform of the device from which the push notification was opened, such as iOS or Android.
Recipient domain
Domain used to open the email.
Recurring delivery
Label and ID of the recurring delivery.
Sender domain
Domain used to send the email.
Sender IP
IP used to send the email.
State
State registered in the recipient's profile.
Tracking URL
URL that was clicked on by the user from the message.
Tracking URL category
Category assigned to the tracking URL.
Tracking URL label
Label given to the URL, such as mirror page, contact us or open.
Transactional delivery
Label and ID of the transactional delivery.
Variant
Variant of the email in case of A/B testing.
Metrics metrics
The tables below give you the list of metrics used in reports and their definitions depending on the delivery type.
Email and SMS metrics email-and-sms-metrics
Metric
Definition
On denylist
Number of recipients who have declared an email as spam or junk.
Denylist rate
Percentage of deliveries marked on denylist.
Bounces + Errors
Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.
Bounce + Error rate
Percentage of emails that bounced compared to email sent.
Click
Number of times a content was clicked in a delivery.
Click through rate
Percentage of clicks in a delivery.
Delivered
Number of messages successfully sent, in relation to the total number of sent messages.
Delivered rate
Percentage of messages successfully sent.
Hard bounce
Total number of permanent errors, such as a wrong email address.
Hard bounce rate
Percentage of deliveries that failed due to permanent errors.
Mirror page
Number of recipients who clicked on the mirror page link.
Mirror page rate
Percentage of clicks on the mirror page link compared to the total delivery messages.
Offer clicks
Number of time an offer was clicked on in a delivery.
Offer click rate
Percentage of clicks on an offer.
Open
Number of times a message was opened in a delivery.
Open rate
Percentage of opened messages.
Processed/sent
Total number of sends for the delivery.
Quarantine
Number of messages that bounced and resulted in the quarantine of the address.
Quarantine rate
Percentage of quarantines compared to sent messages.
Rejected
Number of messages classified as spam by the SMTP servers.
Rejected rate
Percentage of messages marked as rejected.
Soft bounce
Total number of temporary errors, such as a full inbox.
Soft bounce rate
Percentage of deliveries that failed due to temporary reason.
Unique clicks
Number of recipients who clicked on a content in a delivery.
Unique opens
Number of recipients who opened the delivery.
Unique unsubscription
Number of recipients who clicked on the unsubscription link.
Unsubscribe rate
Number of unique unsubscription compared to the delivered messages.
Unsubscribed
Number of clicks on the unsubscription link.
Push notification metrics push-notification-metrics
Metric
Definition
Bounces + Errors
Total of errors cumulated during delivery in relation to the total number of sent messages, e.g. errors from MCPNS or provider.
Bounce + Error rate
Percentage of push notifications that bounced compared to push notifications sent.
Click
Number of times a push notification has been delivered to the device and clicked on by the user. The user either wanted to view the notification, which will then be moved to Push Open tracking, or dismiss it.
Click through rate
Percentage of users who interacted with the push notification.
Delivered
Number of push notifications successfully sent, in relation to the total number of sent push notifications.
Delivered rate
Percentage of push notifications successfully sent.
Impressions
Number of times a push notification has been delivered to the device and left untouched in the notification center. In most cases, impressions number should be similar to the delivered number. This ensures that the device got the message and relayed that information back to the server.
Processed/sent
Total number of push notifications sent.
Open
Total number of push notifications delivered to the device and clicked on by users thus opening the app. This is similar to the Push Click except a Push Open will not be triggered if the notification was dismissed.
Open rate
Percentage of opened push notifications.
Unique clicks
Number of times a unique user interacts with the push notification, e.g. clicks on the notification or button.
Unique impressions
Number of impressions by recipient.
Unique Opens
Number of recipients who opened the delivery.
In-App metrics in-app-metrics
Metric
Definition
Delivered
Total number of In-App messages delivered to the device by the service provider.
Impressions
Total of In-App messages seen by recipients depending on whether trigger criterion was met.
In-App clicks
Total number of recipients who clicked on Button 1 or Button 2.
In-App click through rate
Percentage of users who clicked on Button 1 or Button 2 compared to users who saw the message.
In-App dismissal
Total number of messages that recipients dismissed either by clicking the close button or auto-dismiss.
In-App dismissal rate
Percentage of In-App messages that recipients dismissed.
Processed/sent
Total number of In-App messages sent from Adobe Campaign as part of the delivery sent process.
Unique impressions
Number of impressions by a unique recipient.
Unique In-App clicks
Number of times recipients clicked on Button 1 or Button 2.
Unique In-App dismissals
Number of time recipients dismissed an In-App message.
Segments segments
The table below gives you the list of segments used in reports and their definitions.
Segment
Definition
Age: Boomers 1
Recipients born from 1946 to 1954.
Age: Boomers 2
Recipients born from 1955 to 1965.
Age: From 18 to 25
Recipients from 18 to 25 years old.
Age: From 26 to 30
Recipients from 26 to 30 years old.
Age: From 31 to 40
Recipients from 31 to 40 years old.
Age: From 41 to 50
Recipients from 41 to 50 years old.
Age: Generation X
Recipients born from 1966 to 1976.
Age: Generation Y (Millennials)
Recipients born from 1977 to 1994.
Age: Generation Z
Recipients born from 1995 to today.
Age: Greater than 50
Recipients whose age is greater than 50.
Age: Less than 25
Recipients whose age is less than 25.
Age: Less than 30
Recipients whose age is less than 30.
Age: Less than 40
Recipients whose age is less than 40.
Age: Less than 50
Recipients whose age is less than 50.
Age: Silent Generation
Recipients born in 1945 or before.
All visits
Every recipient
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