Retargeting workflow sending a new delivery to non-openers retargeting-delivery-to-non-openers
You can send an email to customers and then an sms to those who did not open the mail.
- In Marketing Activities, click Create and select Workflow.
- Select New Workflow as workflow type and click Next.
- Enter the properties of the workflow and click Create.
Creating a query activity creating-a-query-activity
- In Activities > Targeting, drag and drop a Query activity.
- Double-click the activity.
- In Shortcuts, drag and drop Profiles and select email with the operator is not empty.
- In Shortcuts, drag and drop Profiles and select no longer contact by email with the value **no **.
- Click Confirm.
Creating an email delivery creating-an-email-delivery
- Drag and drop an Email delivery after each segment.
- Click the activity and select to edit.
- Select Simple email and click Next.
- Select Add an outbound transition without the population and click Next.
- Select an email template and click Next.
- Enter the email properties and click Next.
- To create the layout of your email, click on Using the Email Designer.
- Insert elements or select an existing template.
- Personalize your email with offers specific to each location.For more information, refer to designing an email.
- Click Preview to check your layout.
- Click Save.
Targeting non-openers in a query activity targeting-non-openers-in-a-query-activity
- In Activities > Execution, drag and drop a Wait activity.
- In Duration, click on and select one day.
- In Activities > Targeting, drag and drop a Query activity.
- Double-click the activity.
- In Shortcuts, drag and drop Tracking Logs and with the operator exists.
- In Shortcuts> Delivery, drag and drop delivery with the operator is equal to and select the delivery as value.
- In Shortcuts> Delivery, drag and drop type and check Open as value.
- Select the operator between rules as except.
- Click Confirm.
Creating a sms delivery creating-a-sms-delivery
- Drag and drop an sms delivery after each segment.
- Click the activity and select to edit.
- Select Simple sms and click Next.
- Select an sms template and click Next.
- Enter the sms properties and click Next.
- To create the layout of your sms, click on Email Designer.
- Insert elements or select an existing template.
- Personalize your sms with offers specific to each location.
For more information, refer to the Designing an sms section. - Click Preview to check your layout.
- Click Save.
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