Extending the profile resource with a new field

From the advanced menu, via the Adobe Campaign logo, select Administration > Development, then Custom resources.

If you have not extended the Profiles resource yet, click Create.

Choose the Extend an existing resource option.

Select the Profile (profile) resource.

Click Create.

In the Fields category of the Data structure tab, click Create element.

Add a Label and an ID. Select the Text type and click Add.

To configure your field, in the Data structure tab under the Fields drop-down, click then from your previously created field.

In this example we want to add specific values, to do so click Specify a list of authorized values.

Click Add an element then add as many value as needed by adding a Label and an ID and clicking Add.

In this example, create the Books, Exhibitions, Movies and N/A values for profiles to choose between these options.

To add this field in the Profile screen, click the Screen definition tab.

In the Detail screen configuration drop-down, click Add a personalized fields section and click Create element.

Select a Type. Here we want to add an input field. Then, select your previously created field and click Add.

To add a separator to better organize your profile window, click Create an element and select Separator from the Type drop-down.

From the advanced menu, via the Adobe Campaign logo, select Administration > Development, then Custom resources.

If you have not extended the Profiles resource yet, click Create.

Choose the Extend an existing resource option.

Select the Test profile (seedMember) resource.

Click Create.

In the Data structure tab, click Create element.

Select your previously created resource field and click Add.

Carry out the same steps from step 11 to 13 as the extend profile walkthrough above to add this field in the Test profile screen.

Click Save.

From the advanced menu, select Administration > Development, then Publishing.

By default, the option Determine modifications since the last publication is checked, which means that only the changes carried out since the last update will be applied.

Click Prepare publication to start the analysis which will update your database.

Once the publication has been carried out, click the Publish button to apply your new configurations.

Once published, the Summary pane of each resource indicates that the status is now Published and specifies the date of the last publication.

Select the Profiles tab and click New to see if your changes have been correctly implemented.

From the Marketing activities, click Create then select Landing page.

Select a landing page type. Here, since we want to update our profiles, select Profile acquisition.

Click Create.

Click the Content block to start editing the content of your landing page.

Customize your landing page as needed.

Click the field configured for your profiles to choose between the selection of Interests. In the left pane, select your previously created Interest custom resource.

Save your landing page and test it to check that your fields are correctly configured.

Click Publish when your landing page is ready.

From the Marketing activities tab, click Create then select Workflow.

Drag and drop a Query activity to target the profiles or audiences you need.

Drag and drop an Email delivery activity to start configuring your email which will contain a link to the landing page. Select the Add an outbound transition with the population.

Create and design your email as needed. For more information on email personalization, refer to this page.

Add a button to your email that will redirect profiles to your landing page.

Select the added button and click in the Link section in the left pane.

In the Insert link window, select Landing page from the Link type drop-down then select the previously created landing page.

Click Save. Your email is now ready, you can come back to your workflow.

Add a Wait activity to let some time for your profiles to fill the landing page.

Add a Segmentation activity to split the outbound transition depending on their Interests.

Create an outbound segment for each Interest.

Add an Email delivery activity after each transition and create a personalized email depending on the chosen Interest.

Start the workflow when the configuration is done.