Get started with message tracking get-started-tracking

Thanks to its tracking functionalities, Adobe Campaign enables you to track the messages sent and check the behavior of recipients: opening, clicks on links, unsubscription, etc.

This information is retrieved in the Tracking tab of the profile of each recipient of the delivery. This tab presents all the URL links tracked and clicked by the recipient selected from the list. This is the accumulation of all URLs tracked in the deliveries that are still present in the delivery screen. The list can be configured and typically will contain: the URL clicked, the date and time of the click, and the document in which the URL was found. For more on this, refer to this section.

The delivery dashboard is also key to monitor your deliveries and eventual issues encountered during the sending of messages. For more on this refer to this section.

The following diagram shows the stages of the dialog between the user and the various servers.

Configure tracking configure-tracking

Operating principle

Before using tracking, you need to first configure it for your instance. Learn more

Tracking server

To configure tracking, your instance must be declared and registered with the tracking server(s). Learn more

Saving tracking

Once tracking is configured and your URLs populated, the tracking server must be registered. Learn more

Message tracking message-tracking

Tracked links

You can track the reception of messages and the activation of the links inserted in the message content to better understand the behavior of recipients. Learn more

URL tracking

Tracking options can be configured by activating or deactivating tracked URLs. Learn more

Tracked link personalization

Campaign Classic tracking capabilities allow you to add links in emails that can be personalized and that support tracking. Learn more

Tracking logs

The Tracking technical workflow retrieves the tracking data once the delivery has been sent and tracking activated. This data can be found in the Tracking tab of your delivery. Learn more

Testing tracking

Before sending your messages with your tracking, you can test the tracking on your mirror page, email logs and links. Learn more

Web application tracking web-application-tracking

Tracking a web application

You can also track and measure visits on Web application pages with tracking tags. This functionality can be used for all Web application types such as forms and landing pages. Learn more

Web application tracking opt-out

The Web application tracking opt-out enables you to stop tracking web behaviors of end-users who opt-out of behavioral tracking. You can include the ability to display a banner into web applications or landing pages to allow users to opt-out. Learn more

Tracking reports tracking-reports

Tracking statistics

This report provides statistics on opens, clicks and transactions and lets you track the marketing impact of the delivery. Learn more

URLs and click streams

This report shows the list of pages visited following a delivery. Learn more

Person/people and recipients

Better understand the tracking difference between a person/people and a recipient in Adobe Campaign with this example. Learn more

Tracking indicators

This report combines the key indicators for tracking the behavior of recipients upon receiving the delivery such as open, click-through rates and click streams. Learn more

Indicator calculation

The different tables give you the list of indicators used in the different reports and their calculation formula depending on the delivery type. Learn more

Tracking troubleshooting tracking-troubleshooting

The following troubleshooting tips will help you solve the most common issues happening when using tracking in Adobe Campaign Classic. For a more advanced troubleshooting, refer to this section.