Consistency rules consistency-rules

About consistency rules about-consistency-rules

Adobe Campaign guarantees consistent communications thanks to a set of rules contained in campaign typologies. Their aim is to control the deliveries sent to recipients, such as volume, nature, relevance, etc.

Capacity rules, for example can avoid overloading the platform concerned by the delivery of messages. As an example, special offers which contain a download link must not be sent to too many people at once, to avoid saturating the server; phone campaigns must not exceed the processing capacity of call centers, etc. For more on this, refer to Control capacity.

Control capacity controlling-capacity

Before delivering messages, you need to make sure your organization has the capacity to process the delivery (physical infrastructure), the responses which the delivery may generate (inbound messages), and the number of calls to be made to contact subscribers (call center processing capacity), for example.

To do this, you need to create Capacity typology rules.

In the following example, we create a typology rule for a phone loyalty campaign. We restrict the number of messages to 20 per day, i.e. the daily processing capacity of a call center. Once the rule applied to two deliveries, we can monitor consumption through logs.

To design a new capacity rule, follow the steps below:

Define the maximum load defining-the-maximum-load

To define the maximum load, you need to define availability lines. To do this, two options are available: you can manually create one or more availability lines (refer to Add availability lines one by one) or create availability ranges. The frequency of these time periods can be automated (refer to Add a set of availability lines).

Add availability lines one by one adding-availability-lines-one-by-one

To create an availability line, click the Add button and select Add an availability line. Enter the availability period and the available load.

Add as many lines as necessary to suit your processing capacity.

Add a set of availability lines add-a-set-of-availability-lines

To define availability periods for a given time, click the Add button and select the Add a set of availability lines option. Indicate a duration for each time period and the number of periods to create.

To automate the frequency of page creation, click the Change button and define time period scheduling.

For example, let’s define a schedule to create availability periods for all work days at a rate of 10 calls per hour between 9AM and 5PM. To do this, apply the following steps:

The Forecasting workflow automatically creates all matching lines.

Exclude messages when capacity limit reached exclude-messages-when-capacity-limit-reached

Availability lines are for information purposes only. To exclude excess messages, check the Exclude from the target messages in excess of capacity option. This prevents the capacity from being exceeded. For the same population as in the previous example, the consumption and remaining capacity may not exceed the initial quantity:

The maximum number of messages that can be processed is broken down evenly over the defined availability range. This is particularly relevant for call centers since their maximum number of calls per days is limited. In the case of email deliveries, the Do not limit instantaneous delivery capacity option lets you ignore this availability range and send your emails at the same time.

Monitor consumption monitoring-consumption

By default, capacity rules are for indication purposes only. Select the Exclude messages in excess of capacity from the target option to prevent the defined load from being exceeded. In this case, excess messages will be automatically excluded from the deliveries using this typology rule.

To monitor consumptions, view the values displayed in the Consumed column of the Capacity tab in the typology rule.

To view consumption lines, click the Consumptions tab in the rule.