Publish, track and use collected data publish-track-and-use-collected-data

Once the form has been created, configured and published, you can share the link with your audience it and track the responses.

Survey dashboard survey-dashboard

Each survey has its own dashboard which lets you view its status, description, public URL and availability schedule. It also lets you view the available reports. Learn more.

The survey’s public URL is shown on the dashboard:

Response tracking response-tracking

You can track the responses to the survey in logs and reports.

Survey logs survey-logs

For each survey delivered, you can track the responses in the Logs tab. This tab displays the list of users who have completed the survey and their origin:

Double-click a line to display the survey form as filled in by the respondent. You can browse the survey in full and access the answers in full. These can be exported in an external file. For more on this, refer to Exporting answers.

The origin is indicated in the survey URL by adding the following characters:

?origin=xxx

while the survey is being edited, its URL contains the parameter __uuid, which indicates that it is in a test phase and not yet online. When you access the survey via this URL, the records created are not taken into account in the tracking (reports). The origin is forced to the value Adobe Campaign.

For more on URL parameters, refer to this page.

Reports on surveys reports-on-surveys

The dashboard tab lets you access survey reports. Click a report name to view it.

The structure of the survey is visible in the Documentation report.

Two other reports on Web surveys are available in the Reports tab of the surveys: General and Breakdown of responses.

Exporting answers exporting-answers

Answers to a survey can be exported in an external file to be processed later. There are two ways of doing this:

Using the collected data using-the-collected-data

The information collected via online surveys can be recovered within the framework of a targeting workflow. To do this, use the Survey responses box.

In the following example, we want to make a Web offer specially for the five recipients with at least two children and with the highest scores at an online survey. The answers to this survey are:

In the targeting workflow, the Survey responses will be configured as follows:

Start by selecting the concerned survey, then the data to extract in the central section of the window. In this case we need to extract at least the score column since it will be used in the split box to recover the five highest scores.

Indicate the filtering conditions for answers by clicking the Edit query… link.

Start the targeting workflow. The query recovers 8 recipients.

Right-click the output transition of the collection box to view them.

Then place a split box in the workflow to recover the 5 recipients with the highest score.

Edit the split box to configure it:

Standardizing data standardizing-data

It’s possible to set up standardization processes in Adobe Campaign for data collected using aliases. This lets you standardize the data stored in the database: to do this, define aliases in the itemized lists which contain the relevant information. Learn more