Web and Mobile Personalization blueprints
Web and Mobile Personalization addresses the ability to use profile and audience segmentation across multiple applications to personalize and optimize customer experiences. Customer behaviors, demographics, loyalty level, and prior transactions can be leveraged to personalize layouts, call-to-actions, and content.
Blueprint
Description
Experience Cloud Applications
- Personalize based on online behavior and audience data
- Adobe Target
- Adobe Real-time Customer Data Platform (optional)
- Adobe Analytics (optional)
- Adobe Audience Manager (optional)
- Complete customer profiles and enhanced segmentation deliver improved personalized experiences.
- Personalize with offline attributes and events (transactions, reservations, CRM, and loyalty data).
- Synchronize personalization across web, email, and other known channels.
- Adobe Target
- Real-time Customer Data Platform
- Adobe Analytics or Customer Journey Analytics (optional)
- Adobe Audience Manager (optional)
Guardrails for Web and Mobile Personalization
Known customer personalization guardrail diagram
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Related blog posts
- Blueprint for Web Personalization using Adobe Experience Platform Real-Time Customer Profile
- Integrating Adobe Experience Platform Decisioning Engine with AEM Websites
- Content and Commerce AI: Personalizing Your Interactions with Customers Through Content Intelligence
- Implementing Adobe Experience Platform Real-Time Customer Profile through our “Customer Zero” Program
- Segmentation in Seconds: How Adobe Experience Platform Made Real-time Customer Profiles a Reality
- Build an Optimal Online Experience: Enrich Unified Profile with Query Service
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