Trend Reports
A Trend report returns trend data on traits and segments.
Overview
Audience Manager uses Role Based Access Control (RBAC) to extend user-group permissions to the Trend reports. Users can see only those traits and segments in reporting that they have permissions to view. RBAC functionality lets you control what reporting data internal teams are able to view.
For example, an agency that manages different advertiser accounts can configure user-group permissions so that a team that manages Advertiser A’s account cannot see Advertiser B’s reporting data.
Run a Trend report when you need to:
- Review trend data by traits and segments.
- Track trends by 1, 7, 14, 30, 60, and 90-day intervals.
- Compare trait and segment trends over time.
- Identify strong or poor performance traits and segments.
- Export data (.csv format) for further analysis and sharing.
The following illustration provides a high-level overview of key elements in the Trend report.
- Configure the following options:
Report Type: Select the desired report type (Trait or Segment).
Date Range: Specify the date range for the report (start date and end date).
Display Interval: Specify the display interval (1, 7, 14, 30, 60, and 90-day intervals). - Search for a trait or segment by name or ID.
- From the folder list, drag and drop the traits or segments you want to report to the Selections panel on the right side.
- Generate the report to display in data in graphical format or export the report to CSV format.
Run a Trend Report
This procedure describes how to run a Trend report.
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In the Analytics dashboard, click Trend Reports.
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From the Report Type drop-down list, select the desired type: Trait or Segment.
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Click the date boxes to display a calendar, then select the starting and ending dates for your report.
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Specify the display interval: by 1, 7, 14, 30, 60, or 90-day.
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Search for a trait or segment by name or ID.
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From the folder list, drag and drop the traits or segments you want to report to the Selections panel on the right side.
- For best performance, run a Trend report on fewer than 20 traits or segments at a time.
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Click Graph Traits or Graph Segments, depending on which type of report you are viewing (Traits or Segments). These options ignore all folders and graphs only individually selected traits or segments.
Or
Click Export to CSV to export the trait or segment data and all folders in CSV format for further analysis and sharing. This exports the Unique Trait Realizations, Total Trait Realizations, and Total Trait Population for all day ranges.
note note NOTE Total Trait Realizations are calculated for Rule-based Traits only. -
(Optional) Mouse over individual traits or segments to display the number of visits and the date for each data point. You can click the column headers in the table to sort the results in ascending or descending order.
Trend Report Results for Traits
The filters below are available when you run a Trend Report and select Trait as the report type.
When filtering the results by Device ID:
- Unique Trait Realizations is the number of your anonymous device visitors that have added the trait to their profile within the selected time range.
- Total Trait Realization is the total number of anonymouse trait realizations within the selected time range.
- Total Trait Population is the number of your anonymous device visitors that have this trait on their profile.
When filtering the results by Cross-Device ID:
- Unique Trait Realizations is the number of your authenticated visitors that have added the trait to their profile, within the selected time range.
- Total Trait Realization is the total number of authenticated trait realizations within the selected time range.
- Total Trait Population is the number of your authenticated visitors that have this trait on their profile.
Zeroes indicate that Audience Manager did not collect data for that day. Blank entries indicate that the trait didn’t exist.
Watch the video below for a detailed look at how cross-device metrics work.
Trend Report Results for Segments
The filters below are available when you run a Trend Report and select Segments as the report type.
- Real-time Segment Population: the number of visitors qualified for the segment within the selected time range.
- Total Segment Population: the total number of visitors qualified for the segment.
