DocumentationAudience ManagerAudience Manager User Guide

Segment to Ad Unit Overlap

Last update: Tue Apr 13 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

The Segment to Ad Unit Overlap report is displayed as a heat chart that highlights high and low overlaps between your Ad Units and Audience Manager segments.

Use Case

With the Segment to Ad Unit Overlap report, you can understand which audiences visit your web properties. The report displays the overlap between members of your Audience Manager segments and the number of visitors to your web properties. A higher overlap means that many members of a segment visit your web property.

Using the Segment to Ad Unit Overlap Report

Use the Top N Ad Units and Top N Segments controls to select your desired number of ad units and segments for the overlap. You can select a maximum number of 100 items for each.

Use the Day Range and Date Through controls to adjust your look-back range. Note that the 7-day and 30-day look-back periods are only available for Sunday dates.

Use the Segment Name and the Ad Unit boxes to filter any of segments and ad units.

IMPORTANT
When enabling Audience Optimization for Publishers, you must include descriptive metadata for Ad Unit IDs, as described in Step 3 of Import Google Ad Manager (formerly DFP) Data Files Into Audience Manager. By doing this, you assure that the report details the web property as Ad Unit instead of the Ad Unit ID.

Interpreting the Results

Your Segment to Ad Unit Overlap report could look similar to the one below. Hover over any cell to obtain more information about that particular overlap. See descriptions for the additional information in the table below the sample report.

Item
Description
Ad Unit
The name of your inventory item. For example, this can be one of your websites or an article on your website.
Segment Real Time Uniques Count
The number of unique visitors seen in real-time for the specified time range and who were qualified for the segment at the moment they were seen by Audience Manager.
Ad Unit Uniques Count
The number of your visitors for this specific ad unit. This information is extracted from the Google Ad Manager logs.
Overlap Uniques Count
The members of your segment who were exposed to the ad unit item.
Overlap Percentage
The overlap between ad unit and segment populations. This is the Overlap Uniques Count, expressed as a percentage of the Segment Real Time Uniques.
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