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Import Google Campaign Manager Data Files Into Audience Manager

Last update: Tue Nov 22 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

Set up a Google group to bring your Google Campaign Manager data files into Audience Manager. The content in this section summarizes the integration process and provides you with links to Google Campaign Manager resources to help you get started.

Integration summary

Google Campaign Manager is Google’s replacement for DoubleClick for Advertisers (DFA). Similar to DFA, Google Campaign Manager customers can import, view, and work with their data in Audience Manager. But Audience Manager cannot directly access and import your Data Transfer and Match Table files. To import these files, the burden of effort lies with the customer.

However, the set up procedure is well documented in the DoubleClick Campaign Manager Help. Also, you can review the steps listed below to get started.

CAUTION
Google Campaign Manager data files contain data for all your advertisers or clients. If you need to omit specific clients, then you must edit the files before making them available to Audience Manager.

Data transfer frequency and availability

Audience Manager checks for and transfers data once each day. Data is usually available in Audience Manager after 24-hours.

Steps

  1. Create a group.

    Groups control access to your Google Campaign Manager data. Eventually, you’ll invite and add Audience Manager to this group.

  2. Verify your Google Cloud Storage status.

    Google Cloud Storage contains the data bucket that holds your Data Transfer and Match Tables. You’ll need to setup a bucket or make sure your new group has access to an existing data storage bucket.

  3. Get a data file URL.

    Work with your Google Campaign Manager Account Manager or Platform Solutions Consultant. They will provide you with a URL to your data files. Google might change the format for bucket and file names in future releases. Again, work with your Google Campaign Manager Account Manager to make sure you’re using the right formats.

  4. Set bucket permissions.

    The Cloud Storage Manager lets you control data sharing and bucket access. Give your group read access to the bucket that contains your Data Transfer and Match Table files.

  5. Set up data sharing.

    Shared Google Campaign Manager user IDs are encrypted to protect privacy. Encryption adds 2 columns to the end of your Data Transfer file, PartnerId1 and PartnerId2. These columns contain encoded user IDs specific to each company that receives these files.

    As an authorized third-party, Audience Manager can receive Google Campaign Manager data, but cannot decode the IDs. However, on the Audience Manager side, we know how the encoded IDs match our IDs. This means we can match and synchronize users with confidence and accuracy.

    note note
    NOTE
    You cannot import Google Campaign Manager files into Audience Manager if you’re already sharing data with 2 other third-party partners.

  6. Invite Audience Manager to join the group.

    After you create a group and give it access to a data bucket, invite Audience Manager to join the group. Send an invitation email to dfaaam@adobe.com. Be sure to include the data file URL from step 3. Our internal teams will work with you to verify access after accepting the invitation. 1. Set up two data sources for Google Campaign Manager data in the Audience Manager User Interface.

    Name the data sources Advertiser Analytics: DCM Platform and Advertiser Analytics: AAM+DCM Platform. In the Create Data Sources workflow, set the ID type to Cookie. Share the IDs of the two new data sources with our internal teams.

  7. You can easily create traits from the Google Campaign Manager files you import into Audience Manager. See Actionable Log Files and ask your Audience Manager consultant or Customer Care to enable the feature for you.

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