Visitor Authentication States in Audience Manager
The visitor authentication status in Audience Manager determines if the new trait information is written to the visitor’s authenticated profile or to the device profile, where the data was collected from. Audience Manager handles the visitor ID authentication statuses UNKNOWN and LOGGED_OUT in event calls in the same way.
Beginning with Experience Cloud ID service v1.5+, the setCustomerID method includes the optional AuthState object. AuthState identifies visitors according to their authentication status. Audience Manager handles the realized traits differently, depending on the authentication status passed in the call and the Profile Merge Rule you use for segmentation.
Authentication Status: UNKNOWN
- Yes, if the Authenticated Option Merge Rule = Last Authenticated Profiles.
- No, if the Authenticated Option Merge Rule = Current Authenticated Profiles or No Authenticated Profile.
Sample call (the request value corresponding to the authentication status is highlighted):
https://sample_customer.demdex.net/event?d_cid=123%01sample_id%010&d_sid=123456
Authentication Status: AUTHENTICATED
- Yes, if the Authenticated Option Merge Rule = Current Authenticated Profiles or Last Authenticated Profiles.
- No, if the Authenticated Option Merge Rule = No Authenticated Profile.
Sample call (the request value corresponding to the authentication status is highlighted):
https://sample_customer.demdex.net/event?d_cid=123%01sample_id%011&d_sid=123456
Authentication Status: LOGGED_OUT
- Yes, if the Authenticated Option Merge Rule = Last Authenticated Profiles.
- No, if the Authenticated Option Merge Rule = Current Authenticated Profiles or No Authenticated Profile.
Sample call (the request value corresponding to the authentication status is highlighted):
https://sample_customer.demdex.net/event?d_cid=123%01sample_id%012&d_sid=123456