Frequently Asked Questions
Answers to questions you might have when implementing Audience Analytics.
Legal FAQs legal
These don’t apply to sending Adobe Analytics data to Adobe Audience Manager. Ask yourself:
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Will you share an Analytics-shared segment with an MCA dimension back to the Experience Cloud?
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Are you exporting (e.g. via data feeds) out to a Business Intelligence (BI) system that is used for these purposes?
Adobe Audience Manager-Specific FAQs aam-specific
Will this give me all of the information from Adobe Audience Manager, in Analytics?
No, only data related to people who come to your site during or after enablement of Audience Manager Audiences and during/after segment qualification.
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Analytics-Specific FAQs aa-specific
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Your Adobe Audience Manager data export controls on the destination and in the segments’ data sources may be conflicting, preventing certain segments from being sent.
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If you are using 3rd-party data traits in your segments, those segments cannot be shared to destinations (a set of report suites) that contain personal data.
By default, the Audience Analytics integration for Adobe Audience Manager sends all segments that a visitor qualifies for, on a per-hit basis, to Analytics. If a visitor belongs to more than 150 Adobe Audience Manager segments on a single hit, the 150 most recently qualified segments are sent to Analytics, while the remaining list is truncated. An additional flag is sent to Analytics signifying that the segment list was truncated, and displays as “Audience limit reached” in the Audience Name dimension and “-1” in the Audience ID dimension.
While it is unlikely that a visitor qualifies for more than 150 segments on a particular hit, it may happen a small percentage of the time. If you experience “Audience limit reached” in your reporting, you have two options:
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Option 1: Continue to let the integration work in its out-of-the-box state, sending the 150 most recently qualified segments for a particular visitor.
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Option 2: In Adobe Audience Manager, choose the 150 segments that matter most to your business for the integration. Adobe Audience Manager then checks visitors against only those 150 segments. The disadvantage of this approach is that you only receive those 150 segments across all visitors. On the other hand, the Option 1 approach can deliver unlimited segments due to the per-hit nature of the integration.
Server-Side Forwarding (SSF) FAQs SSF
Only suites that are mapped to your Experience Cloud Org can be enabled.
For more FAQs on this topic, see Server-Side Forwarding FAQ.