Adobe Campaign Standard reporting
For more information on how to configure this integration, go to the Adobe Campaign documentation.
This integration between Adobe Analytics and Adobe Campaign Standard:
- Lets you share your KPI (Key Performance Indicator) data from Adobe Campaign Standard to Adobe Analytics.
- Enriches tracking formulas with Adobe Analytics parameters.
- Adds a new report under Analytics > Reports > Adobe Campaign.
- Adds 5 new Adobe Campaign classifications.
- Adds 9 new Adobe Campaign metrics.
- Adds 6 new Adobe Campaign dimensions.
- Synchronizes data to Analytics every 15 minutes via an automatically provisioned Data Source.
Step 1. Enable Adobe Campaign Standard reporting section_C685EF10505045708A6536BB13F6CD58
In order to view Campaign Standard data in Analytics, you first have to enable Campaign reporting in the Report Suite Manager.
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Navigate to Analytics > Admin > Report Suites >
<select report suite>
> Edit Settings > Adobe Campaign > Adobe Campaign Reporting . -
Click Enable Campaign Reporting.
Step 2. View Adobe Campaign Reports section_9C18A29F3CC54BD4AC5EA96417F17B33
The integration between Adobe Campaign Standard and Adobe Analytics adds the following report under Analytics > Reports
- Adobe Campaign Executed Delivery ID: Shows data imported from Adobe Campaign about emails that were sent from Adobe Campaign. |
Step 3. Use Adobe Campaign Classifications section_74A28AF3F4CA4091943789DE4D8B2B63
Analytics > Admin > Report Suites > <select report suite>
> Edit Settings > Adobe Campaign > Adobe Campaign Classifications
Once your report suite is enabled for Adobe Campaign, the following classifications are available:
Adobe Campaign Standard dimensions and metrics available in Adobe Analytics section_F33385C9660644AF84172EC39601469B
The following metrics are available from Campaign in Adobe Analytics report suites:
- Adobe Campaign Sent
- Adobe Campaign Opened
- Adobe Campaign Clicked
- Adobe Campaign Delivered
- Adobe Campaign Unique Open
- Adobe Campaign Unique Click
- Adobe Campaign Unsubscribed
- Adobe Campaign Total Bounces
- Adobe Campaign Executed Delivery ID Instances
The following dimensions are available from Campaign in Adobe Analytics report suites: