Apply segments in fallout analysis
You can create segments from a touchpoint, add segments as touchpoint, and compare key workflows across various segments in Analysis Workspace.
- Using a visitor-based segment as a touchpoint inside a visitor-context Fallout visualization
- Using a visitor-based segment as a touchpoint inside a visit-context Fallout visualization
- Using a visit-based segment as a touchpoint inside a visit-context Fallout visualization
Create a segment from a touchpoint section_915E8FBF35CD4F34828F860C1CCC2272
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Create a segment from a specific touchpoint that you are especially interested in and that might be useful to apply to other reports. You do this by right-clicking the touchpoint and selecting Create segment from touchpoint.
The Segment Builder opens, pre-populated with the pre-built sequential segment that matches the touchpoint you selected:
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Give the segment a title and description and save it.
You can now use this segment in any report you wish.
Add a segment as a touchpoint section_17611C1A07444BE891DC21EE8FC03EFC
If you want to see, for example, how your US users trend and affect the fallout, just drag the US users segment into the fallout:
Or you can create an AND touchpoint by dragging the US users segment onto another checkpoint.
Compare segments in fallout section_E0B761A69B1545908B52E05379277B56
You can compare an unlimited number of segments in the Fallout visualization. (Note that the video below states that you can compare up to 3 segments, which is wrong.)
Here is a video on comparing segments in fallout:
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Select the segments you want to compare from the Segments rail on the left. In our example, we have selected 2 segments: US Users and Non-US Users.
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Drag them into the Segment drop zone at the top.
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Optional: You can keep “All Visits” as the default container or delete it.
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You can now compare the fallout across the two segments, such as where one segment is outperforming another, or other insights.