Manage marketing channels
Analytics > Admin > Report Suites > Edit Settings > Marketing Channels > Marketing Channel Manager.
Add or enable marketing channels in the Marketing Channel Manager. For report suites that have no marketing channels, an automatic setup lets you create several channels for you, along with their rules. You can edit predefined channels to suit your needs, or create your own (up to a total of 25).
Adding channels to the Marketing Channels page is done independently of creating rules on the Marketing Channel Processing Rules page. You associate rules with channels when creating the rule.
Here are guidelines for creating channels:
- Plan ahead by making a list of all your channels, so that all of your visitor hits are categorized to the right channel.
- Include channels for the categories of Internal hits.
- Include a catch-all “Other Campaigns” channel, to be placed after paid channels and before organic channels.
Prerequisites prereqs
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Set up access to the Marketing Channel dimensions.
Add marketing channels add-mktg-channels
Add marketing channels in the Marketing Channel Manager.
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Click Analytics > Admin > Report Suites.
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On the Report Suite Manager page, select a report suite.
If you select multiple report suites, select a template that copies settings from the template to the selected report suites.
See Apply template report suite settings to multiple report suites.
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Click Edit Settings > Marketing Channels > Marketing Channel Manager.
If your report suite does not have channels defined, the Auto Setup page displays.
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On the Marketing Channel Manager page, click Add Channel.
This option is not available when 25 channels are defined.
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Click Save.
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To configure rules for the channel, click Marketing Channel Processing Rules.
Apply channel settings mktg-channel-mgr
There are various settings that can be applied to each channel on the Marketing Channel Manager page.
Override best practices
It is a best practice to uncheck the override last-touch option for Direct and Internal channels, so that they can’t take credit from other persisting last touch channels (or each other).
Define channel rules
Before channels and channel data can be displayed in the report, create the channels and the underlying rules that process data. You can also specify how long you want the visitor engagement period to last.
Adobe provides several predefined channels during an automatic setup that you can edit to suit your needs. Additionally, you can modify this setup and define custom rules within Marketing Channel processing rules.