Administrator roles in Adobe Analytics
Adobe Analytics supports various types of administrators. Full Adobe Analytics admins have access to everything in Adobe Analytics, while other admins and users can perform more specialized tasks.
Key roles in Experience Cloud and Adobe Analytics
Consider the following key roles when using Adobe Analytics:
- Full Adobe Analytics admins: These users have full access to everything in Adobe Analytics, including report suite settings and user permissions. Depending on how your organization is structured, different people or teams can be responsible for different facets of Analytics administration. For example, one person is responsible for the designation of what variables to use in an implementation. Another person can be responsible for enabling users to correctly pull reports by ensuring everyone has the correct permissions. Identify at least one user who can be responsible for Analytics report suite settings and user permissions, and they can invite other Analytics admins from there.
- Data Collection admins: These users have full access to everything in Adobe Experience Platform Data Collection, including publishing permissions, creating containers, and user permissions. These users are not necessarily programmers, but having at least a beginner’s knowledge of HTML, CSS, and JavaScript is beneficial. They are responsible for working with your organization’s website owners to get tags implemented on your site. Identify at least one user who is responsible for your organization’s implementation, and they can invite other data collection admins from there.
- Product Profile admins: These users can add or remove users to a product profile, adjust permissions items in their product profile, and assign or remove product profiles to user groups. Product Profile admins do not have full access to Adobe Analytics. However, they are ideal for team leads or managers who need to grant and manage access to Adobe Analytics for their team. For more information about product profiles, see Product profiles for Adobe Analytics.
- Support delegates: Also known as supported users, they have no additional privileges in the Analytics interface. Instead, they receive additional privileges when communicating with Adobe Customer Care. These users are almost always Analytics admins as well, as it helps Customer Care troubleshoot issues with them. Identify at least one Analytics admin who is responsible for facilitating interactions between end users and Adobe Customer Care.
- Website owners: These individuals or teams are responsible for the coding and development of your website. They do not require accounts, but they want to work with data collection admins to get the tag code and implement it on your website.
- End users: these users typically view reports and seek answers to business questions. Analytics admins grant these users permissions to work in the product.
Grant full product admin access for Analytics
System-level admins do not have direct access to products; however, they can give themselves access by adding themselves as a product-level admin.
To give Adobe Analytics access to yourself or to others:
- Log in to the Admin Console with your Adobe ID credentials.
- Click the Products tab at the top. All products purchased by your organization are on the left. Click Adobe Analytics, then click the New Profile button.
- Name this profile ‘Analytics full admin access’, then click Next > Save.
- Back on the Product Profiles page, click the newly created profile, then click the Permissions tab.
- Click one of the permission line items. If Auto-include is available, enable it. If Auto-include is not available, click Add all. Both options move all permission items to the right column.
- Click Save.
Repeat the above step for all permission categories. - After all permission categories are granted to the profile, go back to the Products page by clicking Product at the top.
- Under the Adobe Analytics tile, click Assign Users.
- Enter the email address you would like to give full Analytics access to, and assign them the newly created full admin access profile. Click Save.
The user now has full access to Adobe Analytics.
Grant product admin access for Data Collection in Experience Platform
Product admin access for Data Collection in Experience Platform is nearly identical to granting product admin access for Analytics.
- Log in to the Adobe Admin Console with your Adobe ID credentials.
- Click the Products tab at the top. All products purchased by your organization are on the left. Click Experience Platform Launch, then click New Profile.
- Name this profile ‘Data Collection full admin access’, then click Done.
- Back on the Product Profiles page, click the newly created profile, then click the Permissions tab.
- Click one of the permission line items. If Auto-include is available, enable it. If auto-include is not available, click Add all. Both options move all permission items to the right column.
- Click Save. Repeat the above step for all permission categories.
- Once all permission categories are granted to the profile, go back to the Overview page by clicking Overview at the top.
- Under the Experience Platform Launch tile, click Assign Users.
- Enter the email address you would like to give full Analytics access to, and assign them the newly created full admin access profile. Click Save.
- The user now has full access to Experience Platform Data Collection.
Grant product admin access for Product Profiles
For information about assigning users as product profile admins, see the “Manage product profile admins” section in the article, Manage product profiles for enterprise users in the Enterprise user guide.
Next steps
Create a Report Suite: Have your Analytics admin log in to the tool and create a report suite for data collection
Create an Analytics tag property: Have your Data Collection admin log in to the tool and create a property to implement on your site
Before any users can be assigned roles in Adobe Analytics, a user must be assigned as a first admin in Experience Cloud. The first admin can then provision users in the organization with other key roles, as described in this article.
A first admin is the starting point in enabling the rest of the organization to use each Experience Cloud solution.
After a contract is signed
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The provisioning team at Adobe prepares for the account to be created.
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The first admin receives an email with login credentials before the contract’s start date.