Integrate Adobe Journey Optimizer with Adobe Customer Journey Analytics
Adobe Journey Optimizer helps you deliver connected, contextual, and personalized experiences. It helps expose your customers to the next step in their customer journey.
You can import data generated by Journey Optimizer to perform advanced analysis in Customer Journey Analytics by performing the following steps:
Send data from Journey Optimizer to Adobe Experience Platform
Adobe Experience Platform serves as the central data source and link between Journey Optimizer and Customer Journey Analytics. See Get started with Datasets in the Journey Optimizer user guide for steps on how to send Journey Optimizer data to Platform as a Dataset.
Create a connection in Customer Journey Analytics
Once Journey Optimizer data is in Adobe Experience Platform, you can Create a connection based on your Journey Optimizer datasets. Or you can add Journey Optimizer datasets to an existing connection.
Select and configure the following datasets:
IdentityMap
IdentityMap
IdentityMap
_experience.journeyOrchestration.
stepEvents.profileID
_id
Matching Key:
_experience.decisioning.propositions.
scopeDetails.correlationID
Configure the Data view to accommodate Journey Optimizer dimensions and metrics
After a connection is created, you can create one or more Data Views to configure the desired dimensions and metrics available in Customer Journey Analytics.
Configure dimensions in the data view
You can create the following dimensions in a data view to achieve approximate parity with similar dimensions in Journey Optimizer. See Component settings in the Data View Manager for details around dimension customization options.
_experience.customerJourneyManagement.
entities.journey.journeyName
_experience.customerJourneyManagement.
entities.journey.journeyNameAndVersion
_experience.customerJourneyManagement.
entities.journey.journeyName
_experience.customerJourneyManagement.
entities.journey.journeyNodeType
_experience.customerJourneyManagement.
entities.campaign.name
_experience.customerJourneyManagement.
entities.channelDetails.channel._id
_experience.customerJourneyManagement.
entities.channelDetails.push.title
_experience.customerJourneyManagement.
entities.channelDetails.email.subject
_experience.customerJourneyManagement.
messageInteraction.label
_experience.customerJourneyManagement.
entities.experiment.experimentName
Context Labels: Experimentation Experiment
_experience.customerJourneyManagement.
entities.experiment.treatmentName
Context Labels: Experimentation Variant
_experience.customerJourneyManagement.
messageDeliveryfeedback.messageFailure.reason
_experience.customerJourneyManagement.
messageDeliveryfeedback.messageExclusion.reason
_experience.decisioning.propositionAction.label
Configure metrics in the data view
You can create the following metrics in a data view to achieve approximate parity with similar metrics in Journey Optimizer. See Component settings in the Data View Manager for details around metrics customization options.
_experience.customerJourneyManagement.
messageDeliveryfeedback.feedbackStatus
Include exclude values: If any criteria are met
Equals:
bounce
, Equals: denylist
_experience.customerJourneyManagement.
messageDeliveryfeedback.messageFailure.category
Include exclude values: Equals
async
_experience.customerJourneyManagement.
messageInteraction.interactionType
Include exclude values: Equals
click
_experience.customerJourneyManagement.
messageInteraction.interactionType
Include exclude values: Equals
open
_experience.customerJourneyManagement.
messageDeliveryfeedback.feedbackStatus
Include exclude values: Equals
error
_experience.customerJourneyManagement.
messageDeliveryfeedback.feedbackStatus
Include exclude values: Equals
exclude
_experience.customerJourneyManagement.
messageDeliveryfeedback.feedbackStatus
Include exclude values: Equals
sent
_experience.customerJourneyManagement.
messageInteraction.interactionType
Include exclude values: Equals
spam_complaint
_experience.customerJourneyManagement.
messageInteraction.interactionType
Include exclude values: Equals
unsubscribe
_experience.decisioning.propositionEventType.send
_experience.decisioning.propositionEventType.display
_experience.decisioning.propositionEventType.interact
_experience.decisioning.propositionEventType.trigger
_experience.decisioning.propositionEventType.dismiss
Configure calculated metrics in Analysis Workspace
Once you have configured the desired dimensions and metrics for the Journey Optimizer dataset, you can also configure Calculated metrics for additional insights around that data. These calculated metrics are based on the above metrics created in the Data View Manager.
[Sends] + [Bounces] - [Bounces After Delivery]
[Sends] - [Bounces After Delivery]