Supported inventory
Following are the supported ad networks, campaign types, and ad types, and the functionality available for each ad type.
Ad-level data from Search, Social, & Commerce to Analytics
Discovery carousel (multi-image carousel ads)
Bids and bid strategy targets are set at the campaign level, along with campaign budgets, as applicable for the optimization type.
Ad-level data from Search, Social, & Commerce to Analytics
Only required settings are available. For optional settings and listing groups, log in to the Google Ads Ads editor.
Bid strategy targets are set at the campaign level, along with campaign budgets.
Data for listing groups isn’t available, and the ad network doesn’t provide ad-level data.
Campaign-level data from Search, Social, & Commerce to Analytics. Requires the upgraded AMO ID tracking code.
Ad-level data from Search, Social, & Commerce to Analytics, but no view-through data
Legacy campaign-level data from Search, Social, & Commerce to Analytics
For ad groups when the campaign specifies a website domain; otherwise, for dynamic search targets.
The ad network doesn’t provide ad-level data.
Campaign- and ad group-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Note: Google Ads Ads doesn’t provide data outside of its native editors about the text combinations that were displayed as ads. For more information about reporting for each text combination, see the Google Ads Ads documentation.
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Sitelink (account-, campaign-and ad group-level)
Sitelinks have a "Tracking Template" field, but Search, Social, & Commerce maps clicks and resulting conversions to the associated keyword, not to the individual sitelink.
Data for the associated keyword is available. In Google Ads, you can see sitelink-level performance data on the Campaigns tab > Ad Extensions tab.
To see which individual conversions resulted from a click on a sitelink, generate a Transaction Report. The Link Type column value for a sitelink is
sl:<Sitelink text>
, such as sl:See Current Offers.Callout extension
Location extension
Phone extension
Location extensions aren’t available; your existing location extension associations are synced but can only be deleted.
Sitelinks have a "Tracking Template" field, but Search, Social, & Commerce maps clicks and resulting conversions to the associated keyword, not to the individual sitelink.
The other types of ad extensions have no URL to track, and Search, Social, & Commerce can’t map conversion data to them.
Google Ads maps the clicks on an ad extension to the keyword associated with the ad in which the extension is included.
No cost or click data at the extension level is available in Search, Social, & Commerce. In Google Ads, you can see cost and click data at the extension level on the Campaigns tab > Ad Extensions tab.
To see which individual conversions resulted from a click on a Sitelink, generate a Transaction Report. The Link Type column for a sitelink is
sl:<Sitelink text>
, such as sl:See Current Offers.You can create the parent campaigns, ad groups, and product groups, and edit their status only, using campaign management views, bulksheets and inventory management feeds.
Campaign-, ad group-, and product group-level data from Search, Social, & Commerce to Analytics
The hybrid portfolio must include only YouTube campaigns.
The ad network doesn’t provide ad-level data.
Campaign- and ad group-level data from Search, Social, & Commerce to Analytics
Only required settings are available. For optional settings and listing groups, log in to the Microsoft Advertising Ads editor.
Bid strategy targets are set at the campaign level, along with campaign budgets.
Data for listing groups isn’t available, and the ad network doesn’t provide ad-level data.
"Audience (image)" and "Audience (feed)")
Includes image-based ads and product feed-based ads for the audience network only
Ad-level data from Search, Social, & Commerce to Analytics
Not available for CPM campaigns
Ad-level data from Search, Social, & Commerce to Analytics
Not available for CPM campaigns
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Product group-level data from Search, Social, & Commerce to Analytics
Not available for Manual CPA campaigns.
Product group-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Sitelink (campaign-level)
Campaign-level sitelinks have a "Tracking Template" field, but Search, Social, & Commerce maps clicks and resulting conversions to the associated keyword, not to the individual sitelink.
Search, Social, & Commerce doesn’t optimize to the sitelink. Instead, it optimizes to the keyword associated with the ad in which the sitelink is included.
Data for the associated keyword is available. For sitelink-level performance data, use Microsoft Advertising ad editor.
To see which individual conversions resulted from a click on a sitelink, generate a Transaction ReportReport. The Link Type column for a sitelink is
sl:<Sitelink text>
, such as sl:See Current Offers.To see which individual conversions resulted from a click on a shopping ad, generate a Transaction Report; the Link Type column for a product listing is
pla:<product ID>
, such as pla:8525822.Ad-level data from Search, Social, & Commerce to Analytics
The objective must include only Adobe metrics, and you must enable uploading of Search, Social, & Commerce objectives to Microsoft Advertising.
To see which individual conversions resulted from a click on a shopping ad, generate a Transaction Report; the Link Type column for a product listing is
pla:<product ID>
, such as pla:8525822.Ad-level data from Search, Social, & Commerce to Analytics
No sync, but you can manually replicate the account structure and upload daily traffic metrics for reporting and conversion attribution
See "Implement Naver tracking-only accounts."
No bidding
Legacy account information through 21 July 2022 is available as-read-only.
The same bid is applied to all ads in an ad group.
Ad-level data from Search, Social, & Commerce to Analytics
The same bid is applied to all ads in an ad group.
Ad-level data from Search, Social, & Commerce to Analytics
(Legacy ads only; deprecated in September 2022 in lieu of responsive search)
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Legacy account information through 10 March 2022 is available as read-only.
Legacy ad-level data that was synced through 10 March 2022.
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
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For most ad networks and campaign types, when you enable the “EF Redirect” and “Auto Upload” tracking settings for an active campaign (either set at the campaign level or inherited from the account settings), Search, Social, & Commerce automatically creates and uploads tracking URLs for the ad group components to the ad network each time it synchronizes with it. Otherwise, you need to generate tracking URLs and add them to the account, campaign, or campaign component settings. See “When and how to generate click-tracking URLs by ad network and object.” ↩︎
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See “Eligible portfolio types by campaign bid strategy” in the Optimization Guide, which is available from within Search, Social, & Commerce. ↩︎
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Requires an integration with Adobe Analytics. See “Overview of Analytics for Adobe Advertising.” ↩︎
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Analytics data is sent to Search, Social, & Commerce using the upgraded AMO ID tracking parameter (beginning with
s_kwcid
), regardless of the AMO ID format you normally use for the account. If you normally use the older version of the AMO ID, then we recommend upgrading to the new AMO ID format for the best experience. However, even if your click/cost data and revenue data are tracked using different AMO IDs, both sets of data are fully classified and aggregated under the same campaign and account. ↩︎