About publisher recommendations and insights support

Each Google Ads recommendation provides customized suggestions about different performance aspects of a campaign — from adding an asset to increasing the budget — based on your account’s performance history, your campaign settings, and trends across Google Ads.

Each Microsoft® Advertising performance insight alerts you to a significant fluctuation in a manager account, advertiser account, or campaign; identifies the possible causes, and suggests actions to optimize performance.

See at a glance all supported recommendations that haven’t been acted on for a Google Ads account or all performance insights generated in the last 30 days for a [Microsoft® Advertising] account. Information for each entry includes the recommendation/insight details and the entities affected. For Google Ads accounts, predicted increases to metrics are highlighted in green.

The data is available in real time when you open the view. To refresh the data, click on the bottom left of the page.

For Google Ads accounts:

• View recommendation details, and directly apply or dismiss a recommendation.

• View a log of each recommendation that was applied for the account, including the affected entities, who applied the recommendation, and the time stamp.

For [Microsoft® Advertising] accounts, open the Microsoft® Advertising editor, from which you can act on a specific insight.