Manage inventory data feed files

Automatically using FTP: You can upload files directly to an FTP directory; the feed service checks for new files every two hours. After you upload a file for the first time, you can associate it with an ad network-specific template. Later, all files you upload with the same name are automatically associated with the same template. Depending on how you configure the feed data settings, Search, Social, & Commerce may automatically propagate the feed data through all applicable templates and optionally post the resulting campaign and ad data to the relevant ad networks.

To set up an FTP directory for depositing and automatically processing data files, contact your Adobe Account Team.

Manual Processing: You can manually upload feed files from the Advanced (ACM) view. After you associate a feed file with one or more ad network-specific templates, you can generate campaign and ad data by propagating the feed data through the templates according to the feed data settings. You can optionally preview the generated data within campaign hierarchy views, generate a bulksheet file for review, or generate a bulksheet file for immediate posting to the ad network. If you don’t post the data immediately, then you can preview it and post it later. You can later replace the existing feed file with a new file without losing any existing template associations.

The first line in the file must contain column names (also called headers), which correspond to the dynamic parameters in the associated templates. The remaining lines must include data that correspond to the column names. Each data line (row) must pertain to only one account component, such as one campaign or one ad. The values on all lines must be separated by either tabs or commas. See the CSV example file and TSV example file below.

The file can be any size but must have one of the following file extensions: .tsv (for tab-separated values), .txt (for Unicode-compliant ASCII text), .csv (for comma-separated values), or .zip (for a single file in compressed ZIP format, which unzips to a TSV file).

The file name is case-sensitive and can’t include the following characters: # % & * | \ : " < > . ? /

If you deposit files in an FTP directory, then you must use the same file name for each version of the file.

(Google Ads templates only) If your template uses the Param2 or Param2 ad parameter in text ads, then the corresponding data fields in the feed file must include numeric data, with no monetary symbols.

To update existing account components, include the name of the existing campaign (and its components, if relevant). If the existing structure isn’t specified, then new components are created.

For data that includes international characters, use files in TSV or TXT format.

To achieve a repeatable process with limited manual review or editing, set up feed files and their account structure data as follows:

• Include columns and rows that contain sufficient data to create account structure or map to the existing account structure. Ideally, use an existing account structure that is closely tied to the product taxonomy and to which the feed data is easily mapped.

• Include descriptions that are short enough to use in ad copy.

• Use consistent data patterns and naming conventions across product rows.

• Remove all preceding spaces and trailing spaces.

• Remove any garbled characters.