Google Ads product group settings
“All Product” product groups
Condition: (Read-only) All Products
Bid: (Included product groups only) The maximum cost per click (CPC), which is the highest amount to pay for an ad click. This value is used only for units without child product groups, and it’s used instead of the ad group-level value.
Tracking Template: (Optional) The tracking template or tracking URL, which specifies all off-landing domain redirects and tracking parameters and also embeds the final/landing page URL in a ValueTrack parameter. Example: {lpurl}?source={network}&id=5 or http://www.trackingservice.example.com/?url={lpurl}?source={network}&id=5 to include a redirect.
For Adobe Advertising conversion tracking, which is applied when the campaign settings include “EF Redirect” and “Auto Upload,” Search, Social, & Commerce automatically prefixes its own redirect and tracking code when you save the record.
-
For supported parameters to embed the final URL, see the Google Ads documentation for the supported ValueTrack formats. (Go to the “Tracking template only” parameters in the section on “Available ValueTrack Parameters.”)
-
You can optionally include URL parameters and any custom parameters defined for the campaign, separated by ampersands (&), such as {lpurl}?matchtype={matchtype}&device={device}.
-
You can optionally add third-party redirects and tracking.
- Avoid using macros, which aren’t substituted for clicks from sources that enable parallel tracking. If the advertiser must use macros, then the Adobe Account Team should work with Customer Support or the implementation team to add them.
- The tracking template at the most granular level overrides the values at all higher levels. For example, if both the account settings and the keyword settings include a value, then the keyword value is applied.
- If you update a tracking template at the ad, sitelink, or keyword level, then the relevant ads are resubmitted for review. You can update your tracking templates at the account, campaign, or ad group levels without resubmitting your ads for approval.
This template overrides templates at higher levels and is used only for units without child product groups.
All other product groups
Condition/Value: (Read-only for existing product groups) The product dimensions to target. For new product groups, enter the dimension by which to target products, and the qualifying attribute for the selected information category (such as “Acme” when you are targeting by brand, or “New” when you are targeting by condition).
Once you create a product group for specific product dimensions (that is, not “All Products”), Search, Social, & Commerce automatically creates a product group for “Everything Else.”
For a list of available product dimensions, see “Shopping campaign product filters.” Your list of dimensions may be limited based on the campaign’s Inventory Filter setting.
Excluded: (Optional for new product groups; read-only for existing product groups) Excludes bids on ads for matching products.
Bid: (Included product groups only) The maximum cost per click (CPC), which is the highest amount to pay for an ad click. This value is used only for units without child product groups, and it’s used instead of the ad group-level value.
Tracking Template: (Optional) The tracking template or tracking URL, which specifies all off-landing domain redirects and tracking parameters and also embeds the final/landing page URL in a ValueTrack parameter. Example: {lpurl}?source={network}&id=5 or http://www.trackingservice.example.com/?url={lpurl}?source={network}&id=5 to include a redirect.
For Adobe Advertising conversion tracking, which is applied when the campaign settings include “EF Redirect” and “Auto Upload,” Search, Social, & Commerce automatically prefixes its own redirect and tracking code when you save the record.
-
For supported parameters to embed the final URL, see the Google Ads documentation for the supported ValueTrack formats. (Go to the “Tracking template only” parameters in the section on “Available ValueTrack Parameters.”)
-
You can optionally include URL parameters and any custom parameters defined for the campaign, separated by ampersands (&), such as {lpurl}?matchtype={matchtype}&device={device}.
-
You can optionally add third-party redirects and tracking.
- Avoid using macros, which aren’t substituted for clicks from sources that enable parallel tracking. If the advertiser must use macros, then the Adobe Account Team should work with Customer Support or the implementation team to add them.
- The tracking template at the most granular level overrides the values at all higher levels. For example, if both the account settings and the keyword settings include a value, then the keyword value is applied.
- If you update a tracking template at the ad, sitelink, or keyword level, then the relevant ads are resubmitted for review. You can update your tracking templates at the account, campaign, or ad group levels without resubmitting your ads for approval.
This template overrides templates at higher levels and is used only for units without child product groups.