Create for Google Ads negative placements
Google Ads accounts only
You can create negative placements for a Google Ads ad group in a campaign that targets the display network. Negative placements are sites in the display network that don’t trigger ads.
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In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Placements > Negatives.
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In the toolbar above the data table, click , and then click Campaign to create campaign-level negative placements or Ad Group to create ad group-level negative placements.
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Select the ad network, the account, the campaign, and (when relevant) the ad group, and then click Continue.
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Enter the negative website URLs.
To specify multiple strings, separate them with commas or enter them on separate lines. Valid formats include:
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A website: Enter a valid URL, such as www.example.com. See the allowed formats in the “How to add your exclusion URLs” at https://support.google.com/google-ads/answer/2454012.
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A topic, category, or document vertical. See Google Ads guidelines and a list of all verticals. Example:
category::Industries > Energy & Utilities > Oil & Gas
.
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Click Post.