Manage audience targets for your Google Ads and Microsoft® Advertising campaigns and ad groups

In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Audiences > Targets.

In the toolbar above the data table, click .

Select the ad network and the account name, and then click Continue.

Configure the audience targets for specific campaigns and ad groups:

1. Select the applicable audiences for the specified ad network.

   You can optionally search for audiences that contain a specific text string with a minimum of three characters. For any matching audience, click Include to select it.

   Google Ads customer match audiences are available only for search and shopping campaigns.

2. Specify the targets:

   1. (Optional) To expand a campaign its child ad groups, click the campaign name.

   2. (Optional) To filter a campaign list or ad group list by a text string included in the name, click , either enter or paste the text string into the input field, and then press the Enter key.

   3. Specify each campaign and ad group target for the specified ad network by clicking the empty circle next to it so that a blue checkmark ( ) appears.

   You can’t configure a target for both a parent campaign and a child ad group (which automatically uses the target).

Click Post.

(Optional) Set a bid adjustment for the target in one of the following ways from the Targets view:

• Click in the Bid Adjustment column and enter a value.

• Select the check box next to the target row. In the toolbar , click , enter the bid modifier, and then click Post.

Values can include:

• 0%: To not adjust bids for ads for this audience.

• /[Other values from -90% to 900%/]: To increase or decrease the bid for ads for this audience. For example, if the keyword-level bid is 1 USD and the bid adjustment for a specific audience target is 50%, then the bid for that audience increases to 1.50 USD.

In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Audiences > Targets.

Do either of the following:

• To edit a bid modifier for one target, click in the Bid Adjustment column and edit the bid adjustment.

• To edit a bid modifier for one more targets, do the following:

  1. Select the check box next to each target to edit.

     For tips on selecting multiple rows, see “Select multiple rows.”

  2. In the toolbar above the data table, click .

  3. Edit the Bid Modifier and/or Status fields.

     For the Bid Modifier field, you have options to change existing values to a specified value or to either increase or decrease the amount by a specified percentage or monetary amount, with a limit.

     For a set value, the value can include:

     • 0%: To not adjust bids for ads for this audience.

     • /[Other values from -90% to 900%/]: To increase or decrease the bid for ads for this audience. For example, if the keyword-level bid is 1 USD and the bid adjustment for a specific audience target is 50%, then the bid for that audience increases to 1.50 USD.

     For multiple targets, your changes are applied to all of the selected targets.

  4. (Optional) Click Additional Details and optionally enter a project name and description.

  5. Click Post.

In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Audiences > Targets.

(Optional) Filter the list to include specific audience targets.

Select the check box next to each audience target whose status you want to change.

For tips on selecting multiple rows, see “Select multiple rows.”

In the toolbar, click the status button:

• To activate the rows, click .

• To pause the rows, click .

• To delete the rows, click and select Delete. In the confirmation message, click Delete.