Microsoft® Advertising product ad settings

The body of the ad is created automatically from the product information in Microsoft® Merchant Center, based on the product groups targeted for the ad group. You can optionally create promotion lines to include in product ads in campaigns that use the shopping network.

For more information about Microsoft® Advertising product ads, see the Microsoft® Advertising documentation.

Product Ad

Promotion Line: (Optional) A unique promotion line to include with the product listing in search results (such as "Free shipping!). The maximum length is 45 characters.

The promotion line may appear in different locations relative to the ad (such as below the ad), depending on where the ad appears on the page.

Status: The display status of the ad: Active (to enable bidding; the default), Paused (to disable bidding), or Deleted (to delete the ad; existing ads only).