Get started with Journey Optimizer for Journey Administrators and Managers
Learn everything you need to know to create your first journey.
Introduction to Adobe Journey Optimizer
Understand what Adobe Journey Optimizer is and how it has helped brands across industries boost ROI and overcome significant marketing challenges.
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Journey Optimizer Overview Part 1 - Deliver omni-channel journeys
This video shows how brands can use Adobe Journey Optimizer to deliver personalized omni-channel journeys to their consumers.
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Journey Optimizer Overview Part 2 - Advanced functionality
This video shows how brands can use Adobe Journey Optimizer's decision management capabilities, real time segment qualification, and business event management to take their consumer journeys to new heights.
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Key capabilities and the user interface
Understand the Journey Optimizer's key capabilities and personas. Learn how to navigate the user interface.
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Create an audience using the rule builder
Understand how Journey Optimizer uses rules to generate audience and learn how to use attributes, events, and existing audiences to create an audience.
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Import and author HTML email content with the message editor
Learn how to import existing HTML content, tweak the design, add mirror page and unsubscribe links, and how to code your content.
191
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Create content with the Email Designer
Learn how to create emails from scratch. Understand how to use assets from the AEM Assets Essentials library, edit the responsive email design, and create emails from templates with our Journey Optimizer support video.
533
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Preview, proof, and publish
Learn how to test email rendering across inboxes using Litmus, how to preview your personalized emails against test profiles, send proofs, and publish your email.
217
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Profile and audience membership-based personalization
Learn how to add profile based personalization to a message and how to use audience membership as a pre-condition to a personalization block.
201
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Live and global reports
Learn the difference between live and global reports, how to access and analyze the Journey and the Message specific reports, and how to modify the report dashboards.
631
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Live and global reports
Learn the difference between live and global reports, how to access and analyze the Journey and the Message specific reports, and how to modify the report dashboards.
631
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Live and global reports
Learn the difference between live and global reports, how to access and analyze the Journey and the Message specific reports, and how to modify the report dashboards.
631
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Live and global reports
Learn the difference between live and global reports, how to access and analyze the Journey and the Message specific reports, and how to modify the report dashboards.
631
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Live and global reports
Learn the difference between live and global reports, how to access and analyze the Journey and the Message specific reports, and how to modify the report dashboards.
631
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Live and global reports
Learn the difference between live and global reports, how to access and analyze the Journey and the Message specific reports, and how to modify the report dashboards.
631
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Live and global reports
Learn the difference between live and global reports, how to access and analyze the Journey and the Message specific reports, and how to modify the report dashboards.
631
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Live and global reports
Learn the difference between live and global reports, how to access and analyze the Journey and the Message specific reports, and how to modify the report dashboards.
631
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Live and global reports
Learn the difference between live and global reports, how to access and analyze the Journey and the Message specific reports, and how to modify the report dashboards.
631
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Live and global reports
Learn the difference between live and global reports, how to access and analyze the Journey and the Message specific reports, and how to modify the report dashboards.
631
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Live and global reports
Learn the difference between live and global reports, how to access and analyze the Journey and the Message specific reports, and how to modify the report dashboards.
631
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Live and global reports
Learn the difference between live and global reports, how to access and analyze the Journey and the Message specific reports, and how to modify the report dashboards.
631
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